A Penny for Your Thoughts

We’ll Give You Ours for Free. Our blog houses our thoughts on an array of current industry issues. Plus, we’ve posted FM original resources for your reference. Please feel free to add your two cents.

February 27, 2017

Why is Integrated Marketing Important?

When I started Frost Miller, not many people knew what integrated marketing communication meant. Twenty-five years ago, my ‘elevator speech’ became so long that people got off before I could finish. For those who would listen, I’d explain that integrated marketing is an approach that ties a variety of marketing and communication tactics together around… Read more »

February 10, 2017

Is Your Event Ready for a PR Crisis?

Much like creating a will, crisis communication plans are something people don’t enjoy preparing. Imaging all the possible crises your event could encounter isn’t fun, but having a crisis communications plan ready for your event is necessary piece of your PR pie. If your event doesn’t have a plan or isn’t covered by your organization’s… Read more »

January 30, 2017

3 Event Technology Trends Tradeshows Shouldn’t Ignore

By Lisa Vann Technology changes have shifted the way in which audiences and attendees engage with events. Traditional expectations have decreased with each conference or seminar and more ‘tech friendly’ expectations have drastically increased. However, for those planning events day in and day out – knowing, understanding, and meeting the expectations and desires of event… Read more »

January 12, 2017

Does Your Data Make the Grade?

Conferences and tradeshows live or die by the quality of their data. Old or disorganized data about attendees, exhibitors and prospects yields slow or no growth. Good data—both accurate existing data and creative sources of new data—spell growth and success. It starts internally. Show organizers must have reliable data on who has attended, exhibited and… Read more »

December 21, 2016

What’s on the Horizon: The Events Landscape in 2017

As 2016 quickly draws to a close, concern, hope and a lot of uncertainty hang in the air for many industries, events included. Recently, I interviewed experts involved in many different aspects of the events industry about their predictions for 2017. Not surprising, the incoming President’s effect was a topic that came up more than once. But,… Read more »

November 16, 2016

Coffee Services Industry Event Hits High Note in Music City

Most of America may have been watching election results last Tuesday night, but our eyes were on Nashville. That’s because our client, NAMA, held its ninth – and most successful – Coffee Tea & Water (CTW) at The Gaylord Opryland Resort & Convention Center. CTW is the largest event dedicated to the $4.25 billion U.S…. Read more »

October 27, 2016

The Importance of Maintaining a Consistent Event Brand

We focus a lot on branding at Frost Miller. We help clients hone their brands, or launch new ones and, of course, we study the practices of successful long-term brands in order to apply those tenants to events’ brands. The top best practice? Maintaining brand consistency from year to year. I recently wrote a blog… Read more »

October 19, 2016

Q4 Marketing Reading List: 10 Articles to Read in 2016

This industry changes daily and we work hard to keep ahead of the trends. That means we do our fair share of reading articles from marketing and advertising leaders. Here are our picks for recommended reading this fall! These articles cover a range of topics related to marketing strategy and digital, social media and content… Read more »

October 10, 2016

Big Show, Big Success

We’re thrilled to have another successful MINExpo INTERNATIONAL® under our belts. The 2016 show, which took place at the Las Vegas Convention Center in September, featured more than 840,000 square feet of the mining industry’s latest equipment, technology and services, and hosted more than 44,000 attendees from 130 different countries. Since 2002, Frost Miller has… Read more »

October 7, 2016

Two Simple Rules for Multi-Channel Marketing

New marketing channels have greatly expanded options for marketers. Mobile and social advertising, content marketing, remarketing and retargeting, among others, allow marketers to place their products in front of prospects where they use their digital devices, rather than waiting for prospects to find their messages on specific media. More channels mean more tactics. But more… Read more »