A Penny for Your Thoughts

We’ll Give You Ours for Free. Our blog houses our thoughts on an array of current industry issues. Plus, we’ve posted FM original resources for your reference. Please feel free to add your two cents.

April 3, 2017

What Experience Means

Within the last few weeks, two of our Frost Miller team members celebrated their 20th anniversaries with the agency. Senior Vice President David Irish joined us February 25th 1997 and was followed by Vice President Eileen White on March 11th. This means a lot more than a pat on the back and an engraved watch…. Read more »

March 23, 2017

People Don’t Read and Other Things about Writing

I know you want to tell everyone about every detail of your product or service; outline all the benefits and really make the case. After all, they are all important points (and they truly are). But guess what? Email, or websites even, are not places to do that. People read differently on screens than they… Read more »

March 14, 2017

A Different Take on Cross-Channel Marketing

There are many definitions floating around for terms like cross-channel marketing and multi-channel marketing. But most of them essentially mean using a variety of tactics in a synchronized way to achieve marketing goals or objectives – a process long known as integrated marketing. These definitions sound more to me like cross-tactic, or multi-tactic, rather than… Read more »

March 8, 2017

We Believe in the Power of Possibility: New Site Launch!

Last year Frost Miller led the design and development of a new website for the Power of Possibility Campaign. The campaign, created by BoardSource, along with several other leading nonprofits, focuses on encouraging nonprofit leaders to expand their impact through strategic partnership.

February 27, 2017

Why is Integrated Marketing Important?

When I started Frost Miller, not many people knew what integrated marketing communication meant. Twenty-five years ago, my ‘elevator speech’ became so long that people got off before I could finish. For those who would listen, I’d explain that integrated marketing is an approach that ties a variety of marketing and communication tactics together around… Read more »

February 10, 2017

Is Your Event Ready for a PR Crisis?

Much like creating a will, crisis communication plans are something people don’t enjoy preparing. Imagining all the possible crises your event could encounter isn’t fun, but having a crisis communications plan ready for your event is a necessary piece of your PR pie. If your event doesn’t have a plan or isn’t covered by your… Read more »

January 30, 2017

3 Event Technology Trends Tradeshows Shouldn’t Ignore

By Lisa Vann Technology changes have shifted the way in which audiences and attendees engage with events. Traditional expectations have decreased with each conference or seminar and more ‘tech friendly’ expectations have drastically increased. However, for those planning events day in and day out – knowing, understanding, and meeting the expectations and desires of event… Read more »

January 12, 2017

Does Your Data Make the Grade?

Conferences and tradeshows live or die by the quality of their data. Old or disorganized data about attendees, exhibitors and prospects yields slow or no growth. Good data—both accurate existing data and creative sources of new data—spell growth and success. It starts internally. Show organizers must have reliable data on who has attended, exhibited and… Read more »

December 21, 2016

What’s on the Horizon: The Events Landscape in 2017

As 2016 quickly draws to a close, concern, hope and a lot of uncertainty hang in the air for many industries, events included. Recently, I interviewed experts involved in many different aspects of the events industry about their predictions for 2017. Not surprising, the incoming President’s effect was a topic that came up more than once. But,… Read more »

November 16, 2016

Coffee Services Industry Event Hits High Note in Music City

Most of America may have been watching election results last Tuesday night, but our eyes were on Nashville. That’s because our client, NAMA, held its ninth – and most successful – Coffee Tea & Water (CTW) at The Gaylord Opryland Resort & Convention Center. CTW is the largest event dedicated to the $4.25 billion U.S…. Read more »