A Penny for Your Thoughts

We’ll Give You Ours for Free. Our blog houses our thoughts on an array of current industry issues. Plus, we’ve posted FM original resources for your reference. Please feel free to add your two cents.

July 19, 2017

Is Writing Long Form Blogs a Good Strategy?

For years we’ve accepted blog posts need to be short—grab attention immediately and get the message across quickly, because, well people are pressed for time, have short (8 second attention spans) and have a lot of other choices (aka clutter) of things to read. BUT, lately, I’ve noticed more and more blog posts that are… Read more »

July 6, 2017

5 Often-Neglected Items to Include in Your Event Marketing Budget

Event marketing budgets are tight, and every dollar counts. That’s why it is so important to think through the details of your event’s marketing budget before you lock in those figures. To make sure you’ve accounted for some of the costs that may not be top of mind, here are five areas to consider as… Read more »

June 20, 2017

4 Trending Topics in Mobile

Last week I attended the IAB Mobile Symposium in New York. Without a doubt, there is a lot happening in mobile advertising—both in-app and mobile-web. While it’s clear the medium offers advertisers new, exciting and creative opportunities to connect with its audiences, there are many unknowns plaguing its success. Like many industries affected by the… Read more »

June 15, 2017

More People “Meet with More Convenience”

NAMA’s OneShow was held in Las Vegas again this April, smashing records and delivering a valuable on-site networking and educational tradeshow experience for attendees and exhibitors alike. The show hosted the largest number of exhibitors ever, with over 300 booths spread across the show floor. Attendees totaled more than 4,400. The final numbers prove that… Read more »

May 30, 2017

Quick Tips: Never Use ‘Click Here’

You can stop reading this post. You can just take my word for it — it is never a good idea, and always bad practice, to write copy for the web that includes the words ‘Click Here’, or any similar variation, as a hyperlink. Still reading? You’re the type who doesn’t want to be told… Read more »

May 15, 2017

Selecting the Right Video Marketing Strategy

We get a lot of questions about using video, which is not surprising given that more than 70 percent of consumer internet traffic is comprised of video. That means, we all watch a lot of video and therefore, to us, incorporating video into your marketing mix is a no-brainer. Video has a lot of benefits–namely,… Read more »

March 23, 2017

People Don’t Read and Other Things about Writing

I know you want to tell everyone about every detail of your product or service; outline all the benefits and really make the case. After all, they are all important points (and they truly are). But guess what? Email, or websites even, are not places to do that. People read differently on screens than they… Read more »

March 14, 2017

A Different Take on Cross-Channel Marketing

There are many definitions floating around for terms like cross-channel marketing and multi-channel marketing. But most of them essentially mean using a variety of tactics in a synchronized way to achieve marketing goals or objectives – a process long known as integrated marketing. These definitions sound more to us like cross-tactic, or multi-tactic, rather than cross… Read more »

March 8, 2017

We Believe in the Power of Possibility: New Site Launch!

Last year Frost Miller led the design and development of a new website for the Power of Possibility Campaign. The campaign, created by BoardSource, along with several other leading nonprofits, focuses on encouraging nonprofit leaders to expand their impact through strategic partnership.

February 10, 2017

Is Your Event Ready for a PR Crisis?

Much like creating a will, crisis communication plans are something people don’t enjoy preparing. Imagining all the possible crises your event could encounter isn’t fun, but having a crisis communications plan ready for your event is a necessary piece of your PR pie. If your event doesn’t have a plan or isn’t covered by your… Read more »

January 30, 2017

3 Event Technology Trends Tradeshows Shouldn’t Ignore

By Lisa Vann Technology changes have shifted the way in which audiences and attendees engage with events. Traditional expectations have decreased with each conference or seminar and more ‘tech friendly’ expectations have drastically increased. However, for those planning events day in and day out – knowing, understanding, and meeting the expectations and desires of event… Read more »

January 12, 2017

Does Your Data Make the Grade?

Conferences and tradeshows live or die by the quality of their data. Old or disorganized data about attendees, exhibitors and prospects yields slow or no growth. Good data—both accurate existing data and creative sources of new data—spell growth and success. It starts internally. Show organizers must have reliable data on who has attended, exhibited and… Read more »

December 21, 2016

What’s on the Horizon: The Events Landscape in 2017

As 2016 quickly draws to a close, concern, hope and a lot of uncertainty hang in the air for many industries, events included. Recently, I interviewed experts involved in many different aspects of the events industry about their predictions for 2017. Not surprising, the incoming President’s effect was a topic that came up more than once. But,… Read more »

November 16, 2016

Coffee Services Industry Event Hits High Note in Music City

Most of America may have been watching election results last Tuesday night, but our eyes were on Nashville. That’s because our client, NAMA, held its ninth – and most successful – Coffee Tea & Water (CTW) at The Gaylord Opryland Resort & Convention Center. CTW is the largest event dedicated to the $4.25 billion U.S…. Read more »

October 19, 2016

Q4 Marketing Reading List: 10 Articles to Read in 2016

This industry changes daily and we work hard to keep ahead of the trends. That means we do our fair share of reading articles from marketing and advertising leaders. Here are our picks for recommended reading this fall! These articles cover a range of topics related to marketing strategy and digital, social media and content… Read more »

October 10, 2016

Big Show, Big Success

We’re thrilled to have another successful MINExpo INTERNATIONAL® under our belts. The 2016 show, which took place at the Las Vegas Convention Center in September, featured more than 840,000 square feet of the mining industry’s latest equipment, technology and services, and hosted more than 44,000 attendees from 130 different countries. Since 2002, Frost Miller has… Read more »

October 7, 2016

Two Simple Rules for Multi-Channel Marketing

New marketing channels have greatly expanded options for marketers. Mobile and social advertising, content marketing, remarketing and retargeting, among others, allow marketers to place their products in front of prospects where they use their digital devices, rather than waiting for prospects to find their messages on specific media. More channels mean more tactics. But more… Read more »

September 21, 2016

Content Marketing–What’s the Point?

Content marketing is the marketing industry’s latest go-to strategy. Never before have we had such an opportunity to target our audiences so directly or create such a personalized experience for them. Therefore, a lot of marketers have jumped right in and are furiously creating content—videos, graphics, case studies—and launching accounts on social media networks. But… Read more »

September 16, 2016

Build a Strong Brand through Engagement

We all know the old adage, it’s easier to retain a customer than obtain a new customer. There are a lot of ways to go about the “retaining”. One way, attendee engagement, plays a critical role in building customer loyalty and supporting the long term success of the show. Many show organizers still struggle to find… Read more »

August 8, 2016

How to Use Google Analytics’ Custom Campaign Parameters

If you have a website, you’re probably interested in tracking traffic to it, and Google Analytics is one of the most popular (and free!) options out there. It provides a tremendous amount of detail about your site visitors including their demographics, where they came from, their behavior while on the site and more. You may… Read more »