A Penny for Your Thoughts

We’ll Give You Ours for Free. Our blog houses our thoughts on an array of current industry issues. Plus, we’ve posted FM original resources for your reference. Please feel free to add your two cents.

January 12, 2017

Does Your Data Make the Grade?

Conferences and tradeshows live or die by the quality of their data. Old or disorganized data about attendees, exhibitors and prospects yields slow or no growth. Good data—both accurate existing data and creative sources of new data—spell growth and success. It starts internally. Show organizers must have reliable data on who has attended, exhibited and… Read more »

December 21, 2016

What’s on the Horizon: The Events Landscape in 2017

As 2016 quickly draws to a close, concern, hope and a lot of uncertainty hang in the air for many industries, events included. Recently, I interviewed experts involved in many different aspects of the events industry about their predictions for 2017. Not surprising, the incoming President’s effect was a topic that came up more than once. But,… Read more »

November 16, 2016

Coffee Services Industry Event Hits High Note in Music City

Most of America may have been watching election results last Tuesday night, but our eyes were on Nashville. That’s because our client, NAMA, held its ninth – and most successful – Coffee Tea & Water (CTW) at The Gaylord Opryland Resort & Convention Center. CTW is the largest event dedicated to the $4.25 billion U.S…. Read more »

October 27, 2016

The Importance of Maintaining a Consistent Event Brand

We focus a lot on branding at Frost Miller. We help clients hone their brands, or launch new ones and, of course, we study the practices of successful long-term brands in order to apply those tenants to events’ brands. The top best practice? Maintaining brand consistency from year to year. I recently wrote a blog… Read more »

October 19, 2016

Q4 Marketing Reading List: 10 Articles to Read in 2016

This industry changes daily and we work hard to keep ahead of the trends. That means we do our fair share of reading articles from marketing and advertising leaders. Here are our picks for recommended reading this fall! These articles cover a range of topics related to marketing strategy and digital, social media and content… Read more »

October 10, 2016

Big Show, Big Success

We’re thrilled to have another successful MINExpo INTERNATIONAL® under our belts. The 2016 show, which took place at the Las Vegas Convention Center in September, featured more than 840,000 square feet of the mining industry’s latest equipment, technology and services, and hosted more than 44,000 attendees from 130 different countries. Since 2002, Frost Miller has… Read more »

October 7, 2016

Two Simple Rules for Multi-Channel Marketing

New marketing channels have greatly expanded options for marketers. Mobile and social advertising, content marketing, remarketing and retargeting, among others, allow marketers to place their products in front of prospects where they use their digital devices, rather than waiting for prospects to find their messages on specific media. More channels mean more tactics. But more… Read more »

September 21, 2016

Content Marketing–What’s the Point?

Content marketing is the marketing industry’s latest go-to strategy. Never before have we had such an opportunity to target our audiences so directly or create such a personalized experience for them. Therefore, a lot of marketers have jumped right in and are furiously creating content—videos, graphics, case studies—and launching accounts on social media networks. But… Read more »

September 16, 2016

Build a Strong Brand through Engagement

We all know the old adage, it’s easier to retain a customer than obtain a new customer. There are a lot of ways to go about the “retaining”. One way, attendee engagement, plays a critical role in building customer loyalty and supporting the long term success of the show. Many show organizers still struggle to find… Read more »

August 8, 2016

How to Use Google Analytics’ Custom Campaign Parameters

If you have a website, you’re probably interested in tracking traffic to it, and Google Analytics is one of the most popular (and free!) options out there. It provides a tremendous amount of detail about your site visitors including their demographics, where they came from, their behavior while on the site and more. You may… Read more »