A Penny for Your Thoughts

We’ll Give You Ours for Free. Our blog houses our thoughts on an array of current industry issues. Plus, we’ve posted FM original resources for your reference. Please feel free to add your two cents.

May 17, 2016

The new—nimble—digital marketing agency

Digital marketing offers many great advantages for companies trying to identify and reach new prospects, communicate with them where they are, and get meaningful, real time feedback. It takes a different kind of agency to provide those services – but not necessarily a different agency. Here are 5 characteristics an agency must have in order… Read more »

May 4, 2016

Social Media Watch: Intel on Tactics We’re Exploring

Digital marketing is always changing and new tactics pop up daily. Part of our job at Frost Miller is to keep up on trends, understand what strategies work for marketers and learn how to execute effective campaigns. I’ve curated a few articles on social media tactics we’ve been working on during the first few months… Read more »

March 7, 2016

Mobile Advertising: How It Works and How Brands Can Benefit

Marketers plan to spend $42 million in mobile ads this year. And for good reason. Mobile advertising—advertising via phones and other devices—uses predictive analytics to identify consumers most likely to engage with an ad. It can be used to raise brand awareness, drive traffic to your website, or convert prospects into buyers. I recently conducted… Read more »

February 3, 2016

Twitter Chats: the Right Way to Engage Your Audience?

As content and social media marketers we are always looking for the right ways to engage our audiences. Recently, I explored the benefits of Twitter chats for event promotion and community building in an article I wrote for TSNN.com. Using this tactic in the right way can deepen your relationship with your audience while simultaneously… Read more »

January 26, 2016

Taking Your Brand Global, Part 1: International Marketing Strategy

When US-based companies promote their goods and services to prospects in the US, they have a wealth of familiar tools at their disposal. Most domestic marketers know when and how to use direct mail versus email, or Facebook advertising instead of a trade publication. But international marketing is far more challenging. There are no standard… Read more »

January 5, 2016

The Marketing Crystal Ball—6 Predictions for 2016

Recently, I contacted marketing experts from around the conventions industry to share their predictions and best practices for marketing in the year to come. This group has more than a century of combined experience in the industry, working on dozens of conferences and events, large and small in all types of industries. Their answers included… Read more »

November 23, 2015

4 Red Flags that Mean It’s Time to Rebrand

Some brands are iconic, think Coca-Cola, and stand the test of time. Now think about Coca-Cola a moment longer and you’ll realize all of the ways the beverage company has changes and morphed over the decades. Iconic brands remain iconic because they refresh their brand adapt the consumer/user/member’s experience overtime. Now think, how long has… Read more »

November 5, 2015

To Rebrand or Refresh – What is the Difference?

Launching into a rebranding or refreshing of your company’s brand can be intimidating. After all, no matter which path you choose there will be a great deal of research, assessment and evaluation to undertake and inevitable buy-in that must be earned from senior staff. Sounds fun, right? Right! All kidding aside, rebranding and refreshing can… Read more »

October 19, 2015

The Case for Playing Up Digital in Your Marketing Strategy

Recently, I wrote an article for TSNN.com that covered digital marketing techniques trade show organizers are starting to use to advance their marketing strategies. The article scratched the surface of possibilities available in today’s digital landscape; detailing social media advertising and retargeting campaigns. Read The Next Frontier in Digital Marketing for Trade Shows. While the… Read more »

September 30, 2015

Are You Using Content Curation as Part of Your Content Marketing Strategy?

One of my 2015 content marketing hacks was to curate content. In fact, research shows curated content should make up 25% of your organization’s content marketing. So what is content curation and how do you do it? When you curate content, you gather relevant content from the third-party sources and share it with your audience…. Read more »

September 17, 2015

Trade Show Websites: Audiences and Outcomes

Here at FM we’ve designed and built our fair share of association and trade show websites over the years (we’ve been doing this for a long time). Personally, I love the show sites. Don’t get me wrong — I relish the challenges that big association sites bring; the sprawling archive of content, the multiple departments… Read more »

August 26, 2015

Executing Strategy is as Easy as 1-7-3

In a perfect world, we would develop a marketing strategy that applies sound tactics designed to achieve an organization’s goals and objectives, and then stick with that strategy until its successful conclusion. But then, that’s the same perfect world where the Cubs would win the World Series more than once a century. Or one in… Read more »

August 18, 2015

Frost Miller’s Web Design Process: Great Things Happen When We Work Together

Spoiler Alert! There isn’t a perfect web design process. Every agency is different and every client is different and the process varies depending on the strengths, needs and budgets of the people involved. Here at Frost Miller we don’t take a rigid or template approach, but frequently try new things in an effort to evolve… Read more »

August 10, 2015

7 Keys to Video Marketing Success

Video is not just for big brands. Organizations large and small are using video on a regular basis to tell their stories and promote their products and services. And your customers love it–consuming more video than ever before thanks to mobile. Check out this infographic for creative tips you can use to incorporate video into… Read more »

July 10, 2015

3 Signs It’s Time to Cut Content

Sometimes when you know where everything is; you don’t realize others may not. Similar to piles of physical stuff, “organized chaos”, your website may become cluttered and provide a hardship to visitors navigating it. How do you know when your site has gone over the edge? Here’s how to evaluate the current status of your… Read more »

June 29, 2015

How to Purge Excess Website Content

The ideal website is easy for users to navigate intuitively through the content they need. And while many websites start out simple, it doesn’t take long for well-intentioned content to build up and become cumbersome, ultimately clogging up the well-planned, beautifully-designed navigation. While a lot of content can be evergreen, it’s important to make sure… Read more »

May 11, 2015

The Complex World of Developing Prospect Lists

One topic that consistently generates angst among trade show organizers is list development. Everyone knows the importance of developing and maintaining strong prospect lists, but few admit to having mastered it, and the majority struggle to develop good, cost-effective lists. The Problem(s) The biggest challenge with maintaining a prospect list is how quickly they become… Read more »

March 20, 2015

Why You Can’t DIY Your Facebook Ad Campaign

Sure, Facebook makes it look simple. Click here, they say. Set up your ad in seconds , they say. True, you can easily set up a campaign yourself and you’ll likely increase likes to your page, but are they genuine leads? If you’re looking for real results that build your business, this is an area… Read more »

March 12, 2015

Your Website Needs a Video. 3 Questions to Ask Before Your Start

Recent data should convince you that your company needs video on its website. Pages containing video get three to five times more visitors than pages without video. Regardless of the type of video you choose to produce, videos are becoming an integral part of a brand’s marketing strategy. But before you take the leap, start… Read more »

February 19, 2015

Think Content Marketing Can’t Help Membership Renewal? Think Again.

According to MGI’s 2014 Membership Marketing Bench Report, after two years of citing budget cuts and economic hardship as the number one reason for not renewing, association executives now believe that it is the member’s lack of engagement with the organization that is the number one reason for not renewing. Wow! It’s no longer about… Read more »