A Penny for Your Thoughts

We’ll Give You Ours for Free. Our blog houses our thoughts on an array of current industry issues. Plus, we’ve posted FM original resources for your reference. Please feel free to add your two cents.

February 10, 2015

“Oh fun! You make things look pretty!”

I went to a Caps game the other night with a big group of friends. Some people I was just meeting that night. As I was speaking with one guy, the conversation led to our careers. I told him I was a web designer and his reply was “Oh fun! You make things look pretty!”… Read more »

February 4, 2015

#AdBowl Recap: The Trends Your Brand Should Steal

This year, the battle of the brands continued as we waited patiently for the first play to be over so that the real competition could begin. And what did we find out? Brands were on a mission to seriously bum out super bowl watchers. Lost puppies, dead children, cyber bullying and domestic abuse. Yep, these… Read more »

January 21, 2015

Digital Marketing Strategies – Pushing and Pulling Together

We all learned in our marketing classes about push and pull strategies – push strategies take the product directly to the customer and pull strategies motivate the customer to seek out your brand. For a very long time, we used different tactics to achieve those strategies. By their nature, digital tactics allow us to combine both… Read more »

January 2, 2015

Strategize Your Approach to Exhibiting

You’ve designed your booth, printed flyers, and coordinated your exhibit staff booth attire and arrived on-site. With all your advance planning don’t neglect the most important piece, your in-booth exhibiting strategy. Your approach will vary depending on the size of your booth and the number of booth staffers you have on hand. But, regardless, take… Read more »

December 16, 2014

9 Content Marketing Hacks to Help You Thrive in 2015

The idea of content marketing can be daunting. Being responsible for creating high quality content that actively engages your customers and prospects can sometimes seem overwhelming. But there’s hope! Here are nine content marketing hacks to ease the burden and help you excel.

December 2, 2014

Is Your Trade Show Marketing on The Right Timeline?

While no two trade shows are the same, their promotional calendars can be. Using a combination of experience, common sense, and knowledge of the decision-making process, you can establish a reliable promotional calendar for your trade show or conference. We’ve assembled a trade show timeline to guide your marketing efforts and help you achieve the… Read more »

November 25, 2014

Why Should I Hire a Marketing Agency?

I’ve worked at PR agencies, been part of in-house teams and worked with an ad agency as an in-house corporate marketing professional and have now recently joined the FM team. Having participated in these different marketing configurations, I can confidently say that outsourcing some or all marketing services and initiatives can be one of the… Read more »

November 14, 2014

Planning Your Booth: A Checklist

You’ve picked the trade show, expo, convention or fair and you are polishing your sales pitch. You’re looking at hotels and flights, carefully planning your strategies to get the most traffic to your booth, juggling designs and graphics and praying desperately that when you get to the event you have everything you need. Gearing up… Read more »

October 27, 2014

Winning in 2015

It’s hard to believe it’s already time to plan for 2015. While you’re thinking about what worked last year and the things you would change in the next, consider this checklist. These strategies are meant to inspire your marketing to be more relevant, engaging and personal than ever before. If you’re looking for new ways… Read more »

October 14, 2014

Should You Give Away or Sell Your Event’s Content?

Often a topic of debate among meeting professionals—what can we do with our content? Sell it? Or give it away for free? The case can be made for both sides and the answer largely depends on your organization’s individual goals and capabilities. Is your target audience seeking the content outside of the event? Are they… Read more »

October 3, 2014

Before, During & After: Is Your Event Website Meeting Objectives?

Let’s face it, working on an annual conference can feel a bit like pushing Sisyhus’ proverbial rock up the hill, only to watch it roll all the way back down. Every year we get to the mountain top that is the event, and as soon as the convention hall is cleared and the hotel rooms… Read more »

September 4, 2014

It Pays to be First: Marketing Lessons from the Ice Bucket Challenge

I was nominated. I dumped icy water on my head. And I’m not alone. Millions did it. Heck, even my 3-year-old son has seen so many challenges that he started pouring buckets of water on his head in the bathtub while announcing that he was “here today to complete the Ice Bucket Challenge”. In a… Read more »

August 19, 2014

What’s Your Story? Tell it to Attract Customers.

B2B marketing is filled with spec sheets, product descriptions and statistics. All very useful when making purchasing decisions, but alongside all this data should be the story of your organization to draw customers in. Who are you? What is your mission? What is special about your team? Customers need the softer side of your product… Read more »

July 22, 2014

4 Mistakes You’re Making in B2B Content Marketing

Content marketing isn’t easy. It requires marketers to be thoughtful and creative in their choice of tactics and subject matter. In trying to produce content that’s successful in reaching business objectives, many marketers get off track and let’s start there in my list of content marketing mistakes… Content is nice, but isn’t aligned with business… Read more »

June 17, 2014

11 Tech Trends B2B Marketers Should Watch

Carolyn Drozynski is a public relations intern at Frost Miller. She is a Penn State Student pursuing a degree in Advertising with minors in Sociology and Entrepreneurship. Her past experience includes an integrated communications position with the digital media engineering firm, Videon Central, as well as graphic design experience with the Penn State Engineering Career… Read more »

June 3, 2014

Is Your Marketing Interactive? Or Invasive?

Ready for a challenge? Read through this entire blog entry without picking up your smart phone, navigating to another webpage, or allowing your eyes to wander to the notifications on your tablet. In a digital age it is difficult for content providers to keep our attention focused on the material that we choose to read…. Read more »

May 30, 2014

6 Things I Learned at Internet Week New York

Last week I attended Internet Week New York and was bombarded with the possibilities, challenges and unknowns technology has placed on our industry. The digital advertising industry is literally moving at Mach 5 and it can be hard to keep up with the latest trends, companies coming onto the scene and ways to reach your… Read more »

May 20, 2014

Are You Ready to Face the Media?

Think you can deliver your message accurately and persuasively when being interviewed by the media? It’s not as easy as it looks. Crisis situation or straight interview, answering questions and sticking to your core message can be a challenge, especially when the interviewer wants to take the conversation in a different direction. Compare these media… Read more »

May 13, 2014

Associations, Instagram is Waiting…

So you’ve convinced your c-suite that Facebook and Twitter deserve a spot at the marketing table. You’ve strategized, analyzed and if you’re being perfectly honest with yourself, you think you’ve done a pretty fantastic job. And ya know what? We do too, we like what we’ve been seeing. In 2012 the number of followers nonprofits… Read more »

May 9, 2014

The Big Bang Theory of Event Content Marketing

Conferences and trade shows are prime breeding grounds for content. Show organizers can be the catalysts for dispersing that content in a way that increases their ROI, builds credibility, and improves exhibit sales and attendance for subsequent shows. How does it work? It’s kind of like the Big Bang Theory – and no, we don’t… Read more »