A Penny for Your Thoughts

We’ll Give You Ours for Free. Our blog houses our thoughts on an array of current industry issues. Plus, we’ve posted FM original resources for your reference. Please feel free to add your two cents.

November 15, 2012

A long, successful and notable career

Our friend and client, Steve Seawright, President of Seawright Homes, will be retiring at the end of this year. In the coming weeks, we will help him wind down his marketing efforts and sell his last two homes at Harvest Hill at the Orchard at New Market—his third single-family community built in New Market, MD.

October 19, 2012

Building Partnerships – 6 Lessons Learned from IMEX America 2012!

Last week at IMEX America, I facilitated two roundtables on “Building Partnerships in New Markets”.  The roundtables were part of the Association Focus Program during Smart Monday.  This was a full day of cutting-edge professional education offerings for all IMEX America attendees and suppliers. The discussions were fascinating. Each individual came to the table with… Read more »

September 18, 2012

Which CMS is Right for My New Website?: An overview of WordPress and Joomla

In a world teeming with new CMS (Content Management Systems) and with new ones getting added to the list with every passing day, it becomes a tough choice to choose the right one. Web marketers will often find themselves asking the following question. Which CMS is right for my business? There are a few things… Read more »

September 11, 2012

3 Ways to School Your Exhibitors

Education has numerous benefits. It is a solution for some of the world’s most complex issues such as poverty, crime and disease. One issue plaguing the tradeshow industry as a result of the troubled economy is exhibitor retention. Since the onset of the downturn, show organizers have been left with a choice. They could either… Read more »

September 7, 2012

3 Ways to Break Through the Budget Attendance Barrier for Your Conference

This December I’m looking forward to presenting two sessions at IAEE’s Expo! Expo! The first session focuses on a market research tool I feel too many show organizers omit. While deploying and analyzing a post-conference attendee survey is a typical practice, these surveys exclude an audience whose feedback could be even more valuable –individuals who… Read more »

September 7, 2012


Noun: 1. The quality of being loyal to someone or something. 2. A strong feeling of support or allegiance. At ASAE’s 2012 Annual Conference & Expo, our client presented a learning lab entitled “The Science of Loyalty” (Download their white paper here). I provided assistance with content development for the session, which discussed the neuroscience… Read more »

August 16, 2012

Get Creative with Your Data! Try an Infographic.

If the results of your annual salary survey aren’t getting the attention they used to, you’ve got a big anniversary to celebrate or a new product to explain, it may be time to try a new PR tactic. No doubt you’ve seen them; infographics are buzzing around the internet at lightning speed, but have you… Read more »

July 26, 2012

Pinterest is for Marketing Lovers

I love Pinterest. I have been actively using Pinterest for about eight months personally and professionally. I hate to admit this, but at first I didn’t really “get” the point of it. Original inner Pinterest thoughts: ? What do I do, just look at things? Answer: Yes. I don’t want to be anywhere near a… Read more »

July 10, 2012

Conference Boot Camp

Let’s face it, as much as conference and trade show organizers enjoy the rush and excitement that their jobs bring, the event itself can sometimes feel like a war zone. As the event opens, you cautiously take your first steps onto the onsite battleground and are approached by a disgruntled member complaining about the conference… Read more »

May 24, 2012

Global is the New International

From Associations Now’s May cover showcasing expansion opportunities for associations in the Middle East to ASAE’s Association International Conference boasting a 25% increase in attendance from prior year, I think it’s safe to say that if your association isn’t currently considering globalization, it may be time to start. A couple of weeks ago, I had… Read more »

May 17, 2012

Is Your Online Newsroom Working Hard Enough? 8 Things You Should Add Now

Your online newsroom should be the hardest working part of your PR team. It’s on the clock 24/7. Take it to the next level with these 8 ideas for creative content. Images/Headshots—A gallery of downloadable print-ready photos makes it easy for media outlets to grab the right photo to illustrate their articles quickly. Podcasts, Webcasts… Read more »

April 16, 2012

10 Conference Planning Lessons I Learned from the Middle East

I’ve never been one to shy away from a challenge, which probably earned me a reputation as the “Mikey” of the organization. “Let’s give that job to Barb, she can do it! “ When I was first promoted to oversee the Conference and Meeting Service Department, I couldn’t cut my teeth on planning just any… Read more »

April 5, 2012

The Specific Skills Necessary for a Virtual Emcee

The virtual emcee is similar to a traditional emcee…but there are specific skills required to connect with an audience that cannot be seen, that is spread all across the globe, that is participating throughout many time zones, who may not speak the same language, and who has many demands on their attention. It is much… Read more »

March 6, 2012

Association Websites 101

I’ve had the unique opportunity recently to help launch a new website as both the COO of the association as well as the account strategist here at FMG. Launching a new website for any organization is no small feat and my experience with this project has certainly schooled me in the basics of web development… Read more »

February 24, 2012

Why You Should Treat Marketing Planning Like Moving to a New Home

This week, my family and I moved to a new apartment. Like most, my husband and I underestimated the time…and number of boxes…it would take to pack up our one-bedroom apartment. How much stuff could we store in 750 square feet anyway? As it turns out, you can collect and then forget about a lot… Read more »

February 7, 2012

Defining the Virtual Emcee

I always say that any event requires a combination of content + engagement. The content is what gets people in the door…and the engagement is what keeps them there and makes them want to come back for more. This is extremely important when the audience is participating virtually…which is why I created and defined the… Read more »

January 10, 2012

Associations: Resolve to Beef Up Your Newsrooms This Year

I’ve haven’t blogged about online newsrooms in a while, but as I built the navigation for an association client’s new website’s newsroom, I got to thinking about how much associations can really benefit from a strong newsroom. Associations have just as much, if not more, incentive to make it easy for journalists to find information… Read more »