A Penny for Your Thoughts

We’ll Give You Ours for Free. Our blog houses our thoughts on an array of current industry issues. Plus, we’ve posted FM original resources for your reference. Please feel free to add your two cents.

August 10, 2015

7 Keys to Video Marketing Success

Video is not just for big brands. Organizations large and small are using video on a regular basis to tell their stories and promote their products and services. And your customers love it–consuming more video than ever before thanks to mobile. Check out this infographic for creative tips you can use to incorporate video into… Read more »

December 16, 2014

9 Content Marketing Hacks to Help You Thrive in 2015

The idea of content marketing can be daunting. Being responsible for creating high quality content that actively engages your customers and prospects can sometimes seem overwhelming. But there’s hope! Here are nine content marketing hacks to ease the burden and help you excel.

December 2, 2014

Is Your Trade Show Marketing on The Right Timeline?

While no two trade shows are the same, their promotional calendars can be. Using a combination of experience, common sense, and knowledge of the decision-making process, you can establish a reliable promotional calendar for your trade show or conference. We’ve assembled a trade show timeline to guide your marketing efforts and help you achieve the… Read more »

May 9, 2014

The Big Bang Theory of Event Content Marketing

Conferences and trade shows are prime breeding grounds for content. Show organizers can be the catalysts for dispersing that content in a way that increases their ROI, builds credibility, and improves exhibit sales and attendance for subsequent shows. How does it work? It’s kind of like the Big Bang Theory – and no, we don’t… Read more »

August 16, 2012

Get Creative with Your Data! Try an Infographic.

If the results of your annual salary survey aren’t getting the attention they used to, you’ve got a big anniversary to celebrate or a new product to explain, it may be time to try a new PR tactic. No doubt you’ve seen them; infographics are buzzing around the internet at lightning speed, but have you… Read more »