A Penny for Your Thoughts

We’ll Give You Ours for Free. Our blog houses our thoughts on an array of current industry issues. Plus, we’ve posted FM original resources for your reference. Please feel free to add your two cents.

June 15, 2017

More People “Meet with More Convenience”

NAMA’s OneShow was held in Las Vegas again this April, smashing records and delivering a valuable on-site networking and educational tradeshow experience for attendees and exhibitors alike. The show hosted the largest number of exhibitors ever, with over 300 booths spread across the show floor. Attendees totaled more than 4,400. The final numbers prove that… Read more »

March 14, 2017

A Different Take on Cross-Channel Marketing

There are many definitions floating around for terms like cross-channel marketing and multi-channel marketing. But most of them essentially mean using a variety of tactics in a synchronized way to achieve marketing goals or objectives – a process long known as integrated marketing. These definitions sound more to us like cross-tactic, or multi-tactic, rather than cross… Read more »

January 12, 2017

Does Your Data Make the Grade?

Conferences and tradeshows live or die by the quality of their data. Old or disorganized data about attendees, exhibitors and prospects yields slow or no growth. Good data—both accurate existing data and creative sources of new data—spell growth and success. It starts internally. Show organizers must have reliable data on who has attended, exhibited and… Read more »

December 21, 2016

What’s on the Horizon: The Events Landscape in 2017

As 2016 quickly draws to a close, concern, hope and a lot of uncertainty hang in the air for many industries, events included. Recently, I interviewed experts involved in many different aspects of the events industry about their predictions for 2017. Not surprising, the incoming President’s effect was a topic that came up more than once. But,… Read more »

November 16, 2016

Coffee Services Industry Event Hits High Note in Music City

Most of America may have been watching election results last Tuesday night, but our eyes were on Nashville. That’s because our client, NAMA, held its ninth – and most successful – Coffee Tea & Water (CTW) at The Gaylord Opryland Resort & Convention Center. CTW is the largest event dedicated to the $4.25 billion U.S…. Read more »

October 10, 2016

Big Show, Big Success

We’re thrilled to have another successful MINExpo INTERNATIONAL® under our belts. The 2016 show, which took place at the Las Vegas Convention Center in September, featured more than 840,000 square feet of the mining industry’s latest equipment, technology and services, and hosted more than 44,000 attendees from 130 different countries. Since 2002, Frost Miller has… Read more »

October 7, 2016

Two Simple Rules for Multi-Channel Marketing

New marketing channels have greatly expanded options for marketers. Mobile and social advertising, content marketing, remarketing and retargeting, among others, allow marketers to place their products in front of prospects where they use their digital devices, rather than waiting for prospects to find their messages on specific media. More channels mean more tactics. But more… Read more »

May 17, 2016

The new—nimble—digital marketing agency

Digital marketing offers many great advantages for companies trying to identify and reach new prospects, communicate with them where they are, and get meaningful, real time feedback. It takes a different kind of agency to provide those services – but not necessarily a different agency. Here are 5 characteristics an agency must have in order… Read more »

January 26, 2016

Taking Your Brand Global, Part 1: International Marketing Strategy

When US-based companies promote their goods and services to prospects in the US, they have a wealth of familiar tools at their disposal. Most domestic marketers know when and how to use direct mail versus email, or Facebook advertising instead of a trade publication. But international marketing is far more challenging. There are no standard… Read more »

January 5, 2016

The Marketing Crystal Ball—6 Predictions for 2016

Recently, I contacted marketing experts from around the conventions industry to share their predictions and best practices for marketing in the year to come. This group has more than a century of combined experience in the industry, working on dozens of conferences and events, large and small in all types of industries. Their answers included… Read more »

November 23, 2015

4 Red Flags that Mean It’s Time to Rebrand

Some brands are iconic, think Coca-Cola, and stand the test of time. Now think about Coca-Cola a moment longer and you’ll realize all of the ways the beverage company has changes and morphed over the decades. Iconic brands remain iconic because they refresh their brand adapt the consumer/user/member’s experience overtime. Now think, how long has… Read more »

September 17, 2015

Trade Show Websites: Audiences and Outcomes

Here at FM we’ve designed and built our fair share of association and trade show websites over the years (we’ve been doing this for a long time). Personally, I love the show sites. Don’t get me wrong — I relish the challenges that big association sites bring; the sprawling archive of content, the multiple departments… Read more »

August 26, 2015

Executing Strategy is as Easy as 1-7-3

In a perfect world, we would develop a marketing strategy that applies sound tactics designed to achieve an organization’s goals and objectives, and then stick with that strategy until its successful conclusion. But then, that’s the same perfect world where the Cubs would win the World Series more than once a century. Or one in… Read more »

May 11, 2015

The Complex World of Developing Prospect Lists

One topic that consistently generates angst among trade show organizers is list development. Everyone knows the importance of developing and maintaining strong prospect lists, but few admit to having mastered it, and the majority struggle to develop good, cost-effective lists. The Problem(s) The biggest challenge with maintaining a prospect list is how quickly they become… Read more »

January 21, 2015

Digital Marketing Strategies – Pushing and Pulling Together

We all learned in our marketing classes about push and pull strategies – push strategies take the product directly to the customer and pull strategies motivate the customer to seek out your brand. For a very long time, we used different tactics to achieve those strategies. By their nature, digital tactics allow us to combine both… Read more »

November 25, 2014

Why Should I Hire a Marketing Agency?

I’ve worked at PR agencies, been part of in-house teams and worked with an ad agency as an in-house corporate marketing professional and have now recently joined the FM team. Having participated in these different marketing configurations, I can confidently say that outsourcing some or all marketing services and initiatives can be one of the… Read more »

June 3, 2014

Is Your Marketing Interactive? Or Invasive?

Ready for a challenge? Read through this entire blog entry without picking up your smart phone, navigating to another webpage, or allowing your eyes to wander to the notifications on your tablet. In a digital age it is difficult for content providers to keep our attention focused on the material that we choose to read…. Read more »

May 30, 2013

Trend: Marketing to Millennials

We get a lot of questions related to marketing tradeshows to Millennials. We always recommend targeting a particular audience within a strategic marketing plan that encompasses the entire audience. Here are a few things you can do to ensure you are creating a message that resonates with the youngest members of the workforce. According to… Read more »

January 30, 2013

Kick Starting Segmentation

You’ve read about it. You’ve heard about it. You’ve witnessed the success your colleagues have had with adding audience segmentation to their marketing strategies. You are also aware of the benefits audience segmentation provides such as increased response rates, decreased marketing expenses and higher conversion rates to name just a few! Now more than ever,… Read more »

September 7, 2012


Noun: 1. The quality of being loyal to someone or something. 2. A strong feeling of support or allegiance. At ASAE’s 2012 Annual Conference & Expo, our client presented a learning lab entitled “The Science of Loyalty” (Download their white paper here). I provided assistance with content development for the session, which discussed the neuroscience… Read more »