New campaign showcases Donohoe's comprehensive services and diverse client base.

BETHESDA, MD February 23, 2010- Frost Miller Group is set to unveil a new marketing communications campaign for long time client, Donohoe Real Estate Services. The goal of the campaign is to strengthen the firm's position in the Washington, DC commercial real estate market.

Frost Miller Group's strategy includes increasing Donohoe Real Estate Services' visibility among local landlords, tenants and property managers and highlighting its success separate from its parent company.  

 "While it's a benefit that Dohonoe Real Estate Services is part of the very well respected Donohoe Companies; 75% of its transactions are for landlords and tenants other than its parent, and in this campaign we'll highlight that," said Kevin Miller, president of Frost Miller Group.

Initially, the campaign utilizes public relations, advertising and direct mail tactics, but will take advantage of more electronic and social media tactics in the future.

Frost Miller Group is providing strategic planning, graphic design, copywriting, public relations, advertising, and media planning and placement for Donohoe Real Estate Services. It works with many clients in the commercial construction industry and has worked with Donohoe on several marketing projects in the past.

About Frost Miller Group

Since 1992, Bethesda, MD-based agency Frost Miller Group provides branding, marketing research, strategy, graphic design, copywriting, Web development, public relations, and media planning and placement. Among its clients are Hensel Phelps Construction, National Mining Association, Centennial Contractors Enterprises, Association for Public Safety Communications Officials and Naylor/CMG. Frost Miller Group is listed on the Washington Business Journal's List of the region's Top Advertising Agencies. More information is available at www.frostmiller.com.

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