Potomac Valley Brick chooses FMG to handle marketing of its second annual competition

BETHESDA, MD ― June 25, 2010―Potomac Valley Brick (PVB) has chosen integrated marketing communications firm Frost Miller Group (FMG) to promote its BrickStainable design competition.

BrickStainable invites architects, design professionals and students to enter designs using sustainable brick in two categories, Integrated Building Design and Technical Design. The goal of the design competition is to create as close to a net-zero building as possible using clay brick as the main construction material.

In last year’s inaugural event, the competition received more than 90 entries from 17 countries. This year, the marketing efforts that FMG is implementing focus on increasing the number of entries, adding program sponsors and garnering more attention from the general construction industry.

“The attention the competition received from the architectural community in year one was very good,” says Jon Enten, vice president at FMG. “We want to parlay that success into other areas of the construction industry so that more designers, architects and contractors are aware of the qualities of brick especially in applications where sustainability is critical.”

In addition to traditional marketing tactics, FMG will implement a comprehensive digital marketing strategy including a new blog, development of a new interactive website with automated contest database features and increasing the use of social media.

Alan Richardson, President of Potomac Valley Brick & Supply Company commented, “We are excited to be working with the folks from Frost Miller Group in helping us to expand the success of the BrickStainable Competition from the foundation we established in year one. Their ability to develop and implement an integrated marketing program will help us get our message out to larger audiences.”

About Frost Miller Group

Opened in 1992, Bethesda, MD-based agency Frost Miller Group provides branding, marketing research, strategy, graphic design, copywriting, Web development, public relations, and media planning and placement. Among its clients are Centennial Contractors Enterprises, Association for Public Safety Communications Officials, and Electrical Alliance. Frost Miller Group is listed on the Washington Business Journal’s List of the region’s Top Advertising Agencies. More information is available at www.frostmiller.com and on Twitter @frostmiller.

About BrickStainable

BrickStainable is a design competition seeking integrative design solutions that promotes the use of clay brick to achieve sustainability goals. The competition explores the potential of brick construction in the creation of energy efficient building and challenges designers to maximize the physical characteristics of brick. The competition was created by Potomac Valley Brick in 2009. More information is available at http://www.brickstainable.com/ and on Twitter @pvbrick.