Best Interactive Marketing Learning Resources: 50 Top Articles, Guides, Presentations And More To Master Interactive Marketing (NG Data)

Three key tips we like from Is Your Marketing Interactive? Or Invasive?:

  • Utilize graphic design to catch millennials’ attention
  • Give incentives to entice millennials to endorse products on social media
  • Give millennials the chance to opt into interactive campaigns and voice their opinions

ngdata.com/interactive-marketing-learning-resources


CEIR Blog Debuts New Look, Beefs Up Content (exhibitcitynews.com)

The Center for Exhibition Industry Research has redesigned its CEIR Blog, now known as EVENT, to feature a more user-friendly layout and provide insights on the direction in which the exhibition industry is headed. EVENT’s guest bloggers will feature the industry’s thought leaders sharing their knowledge and experience about the future of exhibitions.

www.exhibitcitynews.com/ceir-blog-debuts-new-look-beefs-up-content/


Marketing Events Then and Now (TSNN)

Today, MINExpo tasks its agency, Frost Miller, with using digital tactics from email to content marketing to build a far-reaching campaign.

“When we first started working with MINExpo on the 2004 show, we created a multi-language brochure that we mailed to our international prospects,” explained Frost Miller President Kevin Miller. “Now, we can reach more people around the globe much more effectively through both organic and paid social media campaigns as well as mobile advertising.”

http://www.tsnn.com/news-blogs/marketing-events-then-and-now


Frost Miller to Present TSNN Webinar on Event Branding

Event marketing experts from Frost Miller, DDW and AASLD will give free webinar on March 31

BETHESDA, MD—February 29, 2016—Branding is a critical element in the marketing of any organization and events are no exception. Event organizers and meeting planners will understand the value of branding, learn how to brand their events and more during a free webinar hosted by TSNN, “Don’t Let Your Event Brand Itself.(more…)



Digestive Disease Week Rehires Frost Miller as Marketing Partner

Agency has worked with Digestive Disease Week to develop marketing collateral since 2011

BETHESDA, MD—January 27, 2016—After a required creative review at the end of its marketing contract, Digestive Disease Week® (DDW) has rehired Frost Miller (FM) to develop promotional materials for the next three events, starting with DDW 2017. (more…)


Expert Predictions and Best Practices for Event Marketing in 2016 (TSNN)

Kevin Miller, president of Frost Miller

“2016 will be the year that social media, and more broadly, content marketing, will finally secure its place in conference and tradeshow promotion. Until now, there has been confusion about social media’s role, but as we’ve learned more about its strengths and weaknesses, and new tools have been introduced to target very specific audiences and drive very specific actions, more organizers are going to see measurable results with social media. This will also help organizers realize their goals of extending the life of their events to 365 days a year, as content from the event can be pushed out year-round, and communities can form around particular topics.”

www.tsnn.com/news-blogs/expert-predictions-and-best-practices-event-marketing-2016


Frost Miller Helps Philippines’ Export Trade Show Attract International Buyers

Agency implements new digital marketing strategy and helps organizers reposition event

BETHESDA, MD—November 18, 2015—Wholesalers, importers and distributors of furniture, housewares and fashion accessories have been sourcing original, high quality products from the Philippines for many years. . Now, with Frost Miller’s (FM) marketing support, buyers around the world will know about the primary event where a wide variety of these products are on display, the Philippine’s semi-annual export industry trade show called Manila FAME. (more…)


Kevin Miller Leads Discussion on Event Branding

Frost Miller’s Elizabeth Johnson, DDW®’s Alison Moser and AASLD’s Martha Sauchuk will join Miller at IAEE’s Expo Expo

BETHESDA, MD—November 10, 2015— What is a brand? What does a branded event mean? Why brand an event? How do you brand an event? Event planners attending International Association of Exhibitions and Event’s (IAEE) Expo Expo will get answers to these questions and more during an important session, “Re-Igniting Your Event’s Brand.” (more…)


Frost Miller Builds New Website for Venture Capital Firm, Polaris Partners

Website features new dynamic portfolio of companies and reorganized team pages

BETHESDA, MD—October 26, 2015—Frost Miller (FM) recently refreshed Polaris Partners’ online presence by building its new website.

Polaris is a venture capital firm that builds enduring partnerships with leading entrepreneurs shaping innovation across the technology and healthcare sectors. (more…)