FMG to create strategic marketing campaign for TRANSACT 16

BETHESDA, MD—February 9, 2016—Electronic Transactions Association (ETA) hosts a powerful annual event for the payments technology industry and this year, it’s engaged Frost Miller to handle the show’s digital promotion.

FM will develop the strategic digital marketing plan and implement a campaign that includes social media and mobile advertising campaigns, organic content on LinkedIn, Facebook, Twitter and Instagram and other content marketing tactics. The tactics are designed to deliver an online experience that its participants enjoy being a part of and also benefit from before and after the event.

“We have a number of strategic ideas for increasing engagement with our conference participants and reaching new audiences through social media,” said FM Director of Content Marketing Elizabeth Johnson. “We’re very excited to partner with ETA to promote this high-energy event.”

TRANSACT 16 will take place in Las Vegas, April 19-21, 2016. It attracts nearly 4,000 payments technology industry professionals to review new technology and make deals in this quickly evolving space.

“In an industry that changes every second, we needed a social strategy to help us reach new audiences, especially within tech markets. FM has helped not just ‘do’ social, but actually ‘be’ social, through engaging content and graphics that have really re-invigorated our brand among new audiences, audiences we weren’t reaching through traditional channels,” said Del Baker Robertson, CAE, Director of Membership and Marketing, ETA.

The FM team is highly-experienced at creating successful exhibitor and attendee promotional campaigns using both digital and traditional tactics. It combines its strategic planning and design capabilities to create successful marketing campaigns for more than a dozen tradeshows, meetings, and conferences nationally and internationally each year.