FMG will use content marketing to increase international membership for NAHB

BETHESDA, MD—March 17, 2015—The National Association of Home Builders (NAHB) has selected Frost Miller (FMG) to create and execute a content marketing strategy to promote the association internationally and to boost international membership.

FMG will conduct extensive research of social media use in target countries to create the new strategy that will align with the association’s mission and goals. After completing the strategy, FMG will implement a variety of content marketing tactics over the course of the year.

NAHB is a trade association that helps to promote the policies that make housing a priority, focusing on enhancing the climate for housing, homeownership and the residential building industry. It also provides training throughout the year and at its annual tradeshow, International Building Show.

“This is something NAHB has wanted to do for a long time, and we’re excited to be working with them on it this year,” said FMG Director of Content Marketing Elizabeth Johnson. “Communicating through social media is a great way for NAHB to reach a wider international audience with its message.”

The FMG team is highly experienced at creating content marketing plans and working with associations to drive membership.  It offers expertise in strategy, branding, digital marketing, social media and content marketing to dozens of associations, trade show organizers and exhibitors as well as general business-to-business clients. Visit www.frostmiller.com to learn more.
About Frost Miller
Founded in 1992, Bethesda, MD-based integrated marketing agency Frost Miller provides strategy, branding, digital marketing content marketing and social media marketing, to its regional, national and international clients. Among its clients are Electrical Alliance, National Mining Association’s MINExpo INTERNATIONAL®, Air Traffic Control Association, ISPE and National Venture Capital Association. Frost Miller is listed on the Washington Business Journal’s List of the region’s Top Advertising Agencies. More information is available at www.frostmiller.com or on Twitter @frostmiller.

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