NAMA hires marketing agency to update 80-year-old brand

BETHESDA, MD—August 5, 2015—Frost Miller (FM) has been selected by NAMA, the association that represents the $25 billion U.S. vending and refreshment service industry, to update its 80-year-old brand. NAMA serves more than 1,250 member companies—including many of the world’s most recognized brands—and provides advocacy, education and research for its membership.

FM will work closely with the association’s leadership to evaluate NAMA’s current brand. It will conduct research to understand the industry’s evolution and its future direction as well as interviews with members, staff and NAMA’s Board to ascertain the perception of the current brand. It will also assess the brand’s communications, messaging and visual appearance. FM will then deliver recommended changes that will better position NAMA to satisfy the needs of the industry it represents today and into the future.

“Our team has extensive experience in brand development, and success in helping associations to better connect with their audiences,” said David Irish, COO of Frost Miller. “We are thrilled for the opportunity to partner with NAMA on this exciting project.”

In addition to the rebranding project, FM, as part of the IMN Event Solutions network, will execute marketing campaigns for NAMA’s trade shows, the OneShow and Coffee, Tea & Water (CTW), which are premier events that offer an array of educational programs and networking opportunities.

FM offers expertise in strategy, branding, digital marketing, social media and content marketing to dozens of associations, trade show organizers and exhibitors as well as general business-to-business clients.


About Frost Miller

Founded in 1992, Bethesda, MD-based integrated marketing agency Frost Miller provides strategy, branding, digital marketing content marketing and social media marketing, to its regional, national and international clients. Among its clients are Electrical Alliance, National Mining Association’s MINExpo INTERNATIONAL®, Air Traffic Control Association, ISPE and National Venture Capital Association. Frost Miller is listed on the Washington Business Journal’s List of the region’s Top Advertising Agencies.