FMG to create strategic marketing campaign for inaugural SMI Metal Engineering Expo 2015

BETHESDA, MD—February 2, 2015Tradeshow Logic – a full service event solutions company, has hired Frost Miller (FMG) to promote a new expo. FMG will produce a comprehensive strategic marketing campaign for the SMI Metal Engineering Expo, to be held October 19-22, 2015 at the Charlotte Convention Center in Charlotte, NC.

This new event will be the only of its kind in North America. It is open to all members of the global spring, wire and metal forming industry. The expo will include a technical symposium for individuals and companies to share their knowledge and expertise on a variety of topics surrounding the design, engineering and production of springs, wire forms and stampings, as well as an exhibit hall filled with the latest products and services in the industry.

FMG will develop the graphic theme for the event, as well as materials to support exhibit, sponsor and attendee acquisition. FMG will provide digital, copy writing, PR and social media services.

Tradeshow Logic and FMG have collaborated before to successfully market tradeshows, including the Electronic Security Expo (ESX) 2015.

“Launching a new event is always exciting. The SMI Metal Engineering Expo has all the elements needed to become a very successful conference and expo,” said David Irish, COO of FMG.

About Frost Miller Group
Founded in 1992, Bethesda, MD-based integrated marketing communications agency Frost Miller provides strategy, branding, graphic design, copywriting, digital marketing and web development, social media, public relations, and media planning to its regional, national and international clients. Among its clients are National Mining Association’s MINExpo INTERNATIONAL®, Air Traffic Control Association, Digestive Disease Week, ISPE, National Venture Capital Association, Spring Manufacturers Institute and World ATM Congress. Frost Miller is listed on the Washington Business Journal’s List of the region’s Top Advertising Agencies. More information is available at www.frostmiller.com or on Twitter @frostmiller.

 

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