This industry changes daily and we work hard to keep ahead of the trends. That means we do our fair share of reading articles from marketing and advertising leaders.

Here are our picks for recommended reading this fall! These articles cover a range of topics related to marketing strategy and digital, social media and content marketing. So dig in and read a few. We’d love to hear what you think about the issues impacting our industry.

What Successful Marketing Looks Like Today: 8 Foundational Principles by Hubspot

Content Marketing Takes a Turn for the Better: New 2017 Research by Content Marketing Institute

5 Tools to Measure Social Media ROI by Social Media Examiner

Digital Marketing Glossary 101 by Ad Age

Publicis’ Chief Strategist on Impact of Mobile Phones on Advertising (video) by AdWeek

How the Internet of Things is Transforming Digital Marketing by IBM

8 Best Practices for Content Curation by Cision

From Newbies to Seasoned Marketers: How to Measure Your Content Marketing by Content Marketing Institute

3 Risky Tactics to Try in Your Next Email by Emma Email

5 Simply Awesome Email Funnels You Have to Build Now by jeffbullas.com

Share your go-to marketing resources—what articles are on your suggested reading list right now?


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