| Our Services |
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Frost Miller Group helps clients build strong brands and find profitable customers. We focus on identifying your competitive advantage, understanding your target audience, and crystallizing how your services or products can satisfy the target audience's needs. Then, we create marketing communication materials that invite, excite and deliver results. |
Research and Strategic Planning
- Primary research
- Secondary research
- Competitive intelligence
- Positioning
- Branding plans
- Marketing plans
- Marketing communication plans
- Media strategy/planning
- Measurement methodology development/tracking
Branding
- Graphic identity
- Logo analysis and recommendations
- Logo design
- Tagline development
- Stationery design
- Collateral systems
- Video, CD-ROMs, PowerPoint
Advertising
- Broadcast
- Online
- Out-of-Home (billboard, mass transit)
- Media buying
- Point of Sale displays
Database Marketing
- Database development
- List procurement
- Telemarketing coordination
- Direct mail campaigns
- Permission email marketing
- Newsletters and publication
Digital Marketing
- Digital Media Buying
- Digital Photography & Video
- E-Marketing & PR Strategy
- Blog Development
- Content Development
- Email Marketing
- Interactive Advertising Campaigns
- Microsites and Landing Pages
- Online PR
- Podcasts/Webcasts
- Search Engine Marketing
- Search Engine Optimization
- Social Media/Word-of-Mouth Marketing
- Social Media Policy
- Tracking, Measurement & Reporting
- Web Animation
- Web site Development
Face-to-Face Marketing
- Industry trade show analysis
- Attendee acquisition campaigns
- Exhibitor acquisition campaigns
- Sponsorship programs
- Booth concept and design
- Booth staff training
- Post-show programs
- Sales presentations
Public Relations
- Strategic planning
- Media relations
- Employee relations
- Press kit development
- Press conferences
- Media tours
- Speech writing
- Press release writing and distribution
- Media training
- Crisis management
- Online newsroom development
On The Blog
Read blogs from FMG staff and guest experts as they share news, views and strategies they have tried and you can use.
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“Frost Miller has truly been a tremendous resource for APCO...”
—Barbara A. Myers, Read more... |
Case Studies
Learn how Frost Miller helped these organizations integrate their marketing efforts.
Case Studies...