Much like creating a will, crisis communication plans are something people don’t enjoy preparing. Imagining all the possible crises your event could encounter isn’t fun, but having a crisis communications plan ready for your event is a necessary piece of your PR pie. If your event doesn’t have a plan or isn’t covered by your organization’s overall plan, it’s time to buckle down and think this through.

Your plan should include the following:

  • All the possible scenarios your event could encounter, from bad weather and natural disasters to protests or violence before or during the event and more.
  • The spokesperson for each potential scenario.
  • A simple message that has been approved to go out at a moment’s notice (you don’t want to think about crafting an appropriate message in the midst of a bad situation).
  • A plan for how the message will be distributed and how stakeholders will get in touch with each other.

And to take this one step further, it’s a good idea to have your spokespeople undergo media training so that they are prepared and comfortable in their roles. Your crisis communications plan should be reviewed and updated at least once per year.

I recently wrote an article on the topic for TSNN where you can see examples of events that have written and used their plans (read Crisis Communications for Events: Does Your Show Have a Plan?).

Have more questions about crisis communications plans? Email me to learn more.



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