We all know the old adage, it’s easier to retain a customer than obtain a new customer. There are a lot of ways to go about the “retaining”. One way, attendee engagement, plays a critical role in building customer loyalty and supporting the long term success of the show. Many show organizers still struggle to find the right ways to maintain the excitement and inspiration generated during their face-to-face events after they’re over.

Recently, I wrote an article for TSNN.com that identified three best practices for extending attendee engagement throughout the year. Read the article.

What would you add to this list to engage attendees with event brands throughout the year?

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