A Penny for Your Thoughts

We’ll Give You Ours for Free. Our blog houses our thoughts on an array of current industry issues. Plus, we’ve posted FM original resources for your reference. Please feel free to add your two cents.

July 19, 2017

Is Writing Long Form Blogs a Good Strategy?

For years we’ve accepted blog posts need to be short—grab attention immediately and get the message across quickly, because, well people are pressed for time, have short (8 second attention spans) and have a lot of other choices (aka clutter) of things to read. BUT, lately, I’ve noticed more and more blog posts that are… Read more »

May 30, 2017

Quick Tips: Never Use ‘Click Here’

You can stop reading this post. You can just take my word for it — it is never a good idea, and always bad practice, to write copy for the web that includes the words ‘Click Here’, or any similar variation, as a hyperlink. Still reading? You’re the type who doesn’t want to be told… Read more »

May 15, 2017

Selecting the Right Video Marketing Strategy

We get a lot of questions about using video, which is not surprising given that more than 70 percent of consumer internet traffic is comprised of video. That means, we all watch a lot of video and therefore, to us, incorporating video into your marketing mix is a no-brainer. Video has a lot of benefits–namely,… Read more »

March 23, 2017

People Don’t Read and Other Things about Writing

I know you want to tell everyone about every detail of your product or service; outline all the benefits and really make the case. After all, they are all important points (and they truly are). But guess what? Email, or websites even, are not places to do that. People read differently on screens than they… Read more »

February 10, 2017

Is Your Event Ready for a PR Crisis?

Much like creating a will, crisis communication plans are something people don’t enjoy preparing. Imagining all the possible crises your event could encounter isn’t fun, but having a crisis communications plan ready for your event is a necessary piece of your PR pie. If your event doesn’t have a plan or isn’t covered by your… Read more »

October 19, 2016

Q4 Marketing Reading List: 10 Articles to Read in 2016

This industry changes daily and we work hard to keep ahead of the trends. That means we do our fair share of reading articles from marketing and advertising leaders. Here are our picks for recommended reading this fall! These articles cover a range of topics related to marketing strategy and digital, social media and content… Read more »

October 10, 2016

Big Show, Big Success

We’re thrilled to have another successful MINExpo INTERNATIONAL® under our belts. The 2016 show, which took place at the Las Vegas Convention Center in September, featured more than 840,000 square feet of the mining industry’s latest equipment, technology and services, and hosted more than 44,000 attendees from 130 different countries. Since 2002, Frost Miller has… Read more »

September 21, 2016

Content Marketing–What’s the Point?

Content marketing is the marketing industry’s latest go-to strategy. Never before have we had such an opportunity to target our audiences so directly or create such a personalized experience for them. Therefore, a lot of marketers have jumped right in and are furiously creating content—videos, graphics, case studies—and launching accounts on social media networks. But… Read more »

September 16, 2016

Build a Strong Brand through Engagement

We all know the old adage, it’s easier to retain a customer than obtain a new customer. There are a lot of ways to go about the “retaining”. One way, attendee engagement, plays a critical role in building customer loyalty and supporting the long term success of the show. Many show organizers still struggle to find… Read more »

February 3, 2016

Twitter Chats: the Right Way to Engage Your Audience?

As content and social media marketers we are always looking for the right ways to engage our audiences. Recently, I explored the benefits of Twitter chats for event promotion and community building in an article I wrote for TSNN.com. Using this tactic in the right way can deepen your relationship with your audience while simultaneously… Read more »

January 21, 2016

SEO for Everyone, Part 4: Especially for UX Designers and Content Strategists

In 2011 Google launched Panda and the way we optimize our sites for search engines was changed (for the better) forever! Panda is a filter that mimics human thought to rate site quality. The first step Google took in its creation was to have human evaluators manually rate thousands of sites. Then they incorporated machine… Read more »

December 17, 2015

SEO for Everyone, Part 3: Especially for Developers

I’ve heard it said that Google has gotten so smart that all you need to do is have great content and SEO will take care of itself.  While that is partially true, developers will never be totally off the hook. There are so many ways a developer can enhance the user experience and now more… Read more »

December 7, 2015

SEO for Everyone, Part 2: Especially for Copywriters and Non-Technical CMS Users

Recently, we wrote an overview to SEO. This post is part 2 in the series that will take that to the next step for copywriters and non-technical CMS users. Remember from last time, SEO is for everybody. The content created by copywriters and how content is added to the site, can make all the difference… Read more »

November 24, 2015

SEO for Everyone, Part 1: Introduction and Overview

I think SEO has unfairly gotten a bad reputation. Often people’s reaction to SEO is that it’s boring and something that’s just for the technically inclined. Sometimes they think it’s relevant to big websites, but not really for small sites. SEO boring? Heck no! Not for you or your site? Think again. By optimizing for… Read more »

October 19, 2015

The Case for Playing Up Digital in Your Marketing Strategy

Recently, I wrote an article for TSNN.com that covered digital marketing techniques trade show organizers are starting to use to advance their marketing strategies. The article scratched the surface of possibilities available in today’s digital landscape; detailing social media advertising and retargeting campaigns. Read The Next Frontier in Digital Marketing for Trade Shows. While the… Read more »

September 30, 2015

Are You Using Content Curation as Part of Your Content Marketing Strategy?

One of my 2015 content marketing hacks was to curate content. In fact, research shows curated content should make up 25% of your organization’s content marketing. So what is content curation and how do you do it? When you curate content, you gather relevant content from the third-party sources and share it with your audience…. Read more »

September 17, 2015

Trade Show Websites: Audiences and Outcomes

Here at FM we’ve designed and built our fair share of association and trade show websites over the years (we’ve been doing this for a long time). Personally, I love the show sites. Don’t get me wrong — I relish the challenges that big association sites bring; the sprawling archive of content, the multiple departments… Read more »

August 10, 2015

7 Keys to Video Marketing Success

Video is not just for big brands. Organizations large and small are using video on a regular basis to tell their stories and promote their products and services. And your customers love it–consuming more video than ever before thanks to mobile. Check out this infographic for creative tips you can use to incorporate video into… Read more »

July 10, 2015

3 Signs It’s Time to Cut Content

Sometimes when you know where everything is; you don’t realize others may not. Similar to piles of physical stuff, “organized chaos”, your website may become cluttered and provide a hardship to visitors navigating it. How do you know when your site has gone over the edge? Here’s how to evaluate the current status of your… Read more »

June 29, 2015

How to Purge Excess Website Content

The ideal website is easy for users to navigate intuitively through the content they need. And while many websites start out simple, it doesn’t take long for well-intentioned content to build up and become cumbersome, ultimately clogging up the well-planned, beautifully-designed navigation. While a lot of content can be evergreen, it’s important to make sure… Read more »