A Penny for Your Thoughts

We’ll Give You Ours for Free. Our blog houses our thoughts on an array of current industry issues. Plus, we’ve posted FM original resources for your reference. Please feel free to add your two cents.

August 1, 2017

Quick Tips: External Links Don’t Belong in Your Menu

The main menu on your website should never contain an item that links to somewhere outside of that website. Or almost never. We’ll get to that. First, let’s make sure we’re all on the same page by defining some terms: Navigation. Navigation is anything that helps your user get around your website. This includes menus… Read more »

June 20, 2017

4 Trending Topics in Mobile

Last week I attended the IAB Mobile Symposium in New York. Without a doubt, there is a lot happening in mobile advertising—both in-app and mobile-web. While it’s clear the medium offers advertisers new, exciting and creative opportunities to connect with its audiences, there are many unknowns plaguing its success. Like many industries affected by the… Read more »

May 30, 2017

Quick Tips: Never Use ‘Click Here’

You can stop reading this post. You can just take my word for it — it is never a good idea, and always bad practice, to write copy for the web that includes the words ‘Click Here’, or any similar variation, as a hyperlink. Still reading? You’re the type who doesn’t want to be told… Read more »

May 15, 2017

Selecting the Right Video Marketing Strategy

We get a lot of questions about using video, which is not surprising given that more than 70 percent of consumer internet traffic is comprised of video. That means, we all watch a lot of video and therefore, to us, incorporating video into your marketing mix is a no-brainer. Video has a lot of benefits–namely,… Read more »

March 8, 2017

We Believe in the Power of Possibility: New Site Launch!

Last year Frost Miller led the design and development of a new website for the Power of Possibility Campaign. The campaign, created by BoardSource, along with several other leading nonprofits, focuses on encouraging nonprofit leaders to expand their impact through strategic partnership.

January 30, 2017

3 Event Technology Trends Tradeshows Shouldn’t Ignore

By Lisa Vann Technology changes have shifted the way in which audiences and attendees engage with events. Traditional expectations have decreased with each conference or seminar and more ‘tech friendly’ expectations have drastically increased. However, for those planning events day in and day out – knowing, understanding, and meeting the expectations and desires of event… Read more »

October 19, 2016

Q4 Marketing Reading List: 10 Articles to Read in 2016

This industry changes daily and we work hard to keep ahead of the trends. That means we do our fair share of reading articles from marketing and advertising leaders. Here are our picks for recommended reading this fall! These articles cover a range of topics related to marketing strategy and digital, social media and content… Read more »

October 10, 2016

Big Show, Big Success

We’re thrilled to have another successful MINExpo INTERNATIONAL® under our belts. The 2016 show, which took place at the Las Vegas Convention Center in September, featured more than 840,000 square feet of the mining industry’s latest equipment, technology and services, and hosted more than 44,000 attendees from 130 different countries. Since 2002, Frost Miller has… Read more »

August 8, 2016

How to Use Google Analytics’ Custom Campaign Parameters

If you have a website, you’re probably interested in tracking traffic to it, and Google Analytics is one of the most popular (and free!) options out there. It provides a tremendous amount of detail about your site visitors including their demographics, where they came from, their behavior while on the site and more. You may… Read more »

July 6, 2016

20 Years of Event Marketing: 1996 to Today

1996 wasn’t really that long ago, but it was just before the dot-com boom, the takeover of the internet and certainly before social media and mobile devices became commonplace. So, when TSNN.com started celebrating its 20th anniversary with a series of historical articles about events, I thought it would be fun to look back at… Read more »

May 31, 2016

Beacons Add New Element to Face-to-Face Events

Beacons are pieces of hardware that use battery friendly, low-energy Bluetooth signals to transmit messages to a smartphone or tablet. They have most commonly been used by hotels, airlines and retailers to reinvent the customer experience. But, tradeshow planners are starting to explore the possibilities as well. Beacons can improve attendee experiences during the show… Read more »

March 7, 2016

Mobile Advertising: How It Works and How Brands Can Benefit

Marketers plan to spend $42 million in mobile ads this year. And for good reason. Mobile advertising—advertising via phones and other devices—uses predictive analytics to identify consumers most likely to engage with an ad. It can be used to raise brand awareness, drive traffic to your website, or convert prospects into buyers. I recently conducted… Read more »

January 21, 2016

SEO for Everyone, Part 4: Especially for UX Designers and Content Strategists

In 2011 Google launched Panda and the way we optimize our sites for search engines was changed (for the better) forever! Panda is a filter that mimics human thought to rate site quality. The first step Google took in its creation was to have human evaluators manually rate thousands of sites. Then they incorporated machine… Read more »

December 17, 2015

SEO for Everyone, Part 3: Especially for Developers

I’ve heard it said that Google has gotten so smart that all you need to do is have great content and SEO will take care of itself.  While that is partially true, developers will never be totally off the hook. There are so many ways a developer can enhance the user experience and now more… Read more »

December 7, 2015

SEO for Everyone, Part 2: Especially for Copywriters and Non-Technical CMS Users

Recently, we wrote an overview to SEO. This post is part 2 in the series that will take that to the next step for copywriters and non-technical CMS users. Remember from last time, SEO is for everybody. The content created by copywriters and how content is added to the site, can make all the difference… Read more »

November 24, 2015

SEO for Everyone, Part 1: Introduction and Overview

I think SEO has unfairly gotten a bad reputation. Often people’s reaction to SEO is that it’s boring and something that’s just for the technically inclined. Sometimes they think it’s relevant to big websites, but not really for small sites. SEO boring? Heck no! Not for you or your site? Think again. By optimizing for… Read more »

October 19, 2015

The Case for Playing Up Digital in Your Marketing Strategy

Recently, I wrote an article for TSNN.com that covered digital marketing techniques trade show organizers are starting to use to advance their marketing strategies. The article scratched the surface of possibilities available in today’s digital landscape; detailing social media advertising and retargeting campaigns. Read The Next Frontier in Digital Marketing for Trade Shows. While the… Read more »

September 17, 2015

Trade Show Websites: Audiences and Outcomes

Here at FM we’ve designed and built our fair share of association and trade show websites over the years (we’ve been doing this for a long time). Personally, I love the show sites. Don’t get me wrong — I relish the challenges that big association sites bring; the sprawling archive of content, the multiple departments… Read more »

August 18, 2015

Frost Miller’s Web Design Process: Great Things Happen When We Work Together

Spoiler Alert! There isn’t a perfect web design process. Every agency is different and every client is different and the process varies depending on the strengths, needs and budgets of the people involved. Here at Frost Miller we don’t take a rigid or template approach, but frequently try new things in an effort to evolve… Read more »

August 10, 2015

7 Keys to Video Marketing Success

Video is not just for big brands. Organizations large and small are using video on a regular basis to tell their stories and promote their products and services. And your customers love it–consuming more video than ever before thanks to mobile. Check out this infographic for creative tips you can use to incorporate video into… Read more »