A Penny for Your Thoughts

We’ll Give You Ours for Free. Our blog houses our thoughts on an array of current industry issues. Plus, we’ve posted FM original resources for your reference. Please feel free to add your two cents.

September 16, 2016

Build a Strong Brand through Engagement

We all know the old adage, it’s easier to retain a customer than obtain a new customer. There are a lot of ways to go about the “retaining”. One way, attendee engagement, plays a critical role in building customer loyalty and supporting the long term success of the show. Many show organizers still struggle to find… Read more »

August 8, 2016

How to Use Google Analytics’ Custom Campaign Parameters

If you have a website, you’re probably interested in tracking traffic to it, and Google Analytics is one of the most popular (and free!) options out there. It provides a tremendous amount of detail about your site visitors including their demographics, where they came from, their behavior while on the site and more. You may… Read more »

July 6, 2016

20 Years of Event Marketing: 1996 to Today

1996 wasn’t really that long ago, but it was just before the dot-com boom, the takeover of the internet and certainly before social media and mobile devices became commonplace. So, when TSNN.com started celebrating its 20th anniversary with a series of historical articles about events, I thought it would be fun to look back at… Read more »

May 31, 2016

Beacons Add New Element to Face-to-Face Events

Beacons are pieces of hardware that use battery friendly, low-energy Bluetooth signals to transmit messages to a smartphone or tablet. They have most commonly been used by hotels, airlines and retailers to reinvent the customer experience. But, tradeshow planners are starting to explore the possibilities as well. Beacons can improve attendee experiences during the show… Read more »

May 17, 2016

The new—nimble—digital marketing agency

Digital marketing offers many great advantages for companies trying to identify and reach new prospects, communicate with them where they are, and get meaningful, real time feedback. It takes a different kind of agency to provide those services – but not necessarily a different agency. Here are 5 characteristics an agency must have in order… Read more »

May 4, 2016

Social Media Watch: Intel on Tactics We’re Exploring

Digital marketing is always changing and new tactics pop up daily. Part of our job at Frost Miller is to keep up on trends, understand what strategies work for marketers and learn how to execute effective campaigns. I’ve curated a few articles on social media tactics we’ve been working on during the first few months… Read more »

March 7, 2016

Mobile Advertising: How It Works and How Brands Can Benefit

Marketers plan to spend $42 million in mobile ads this year. And for good reason. Mobile advertising—advertising via phones and other devices—uses predictive analytics to identify consumers most likely to engage with an ad. It can be used to raise brand awareness, drive traffic to your website, or convert prospects into buyers. I recently conducted… Read more »

February 3, 2016

Twitter Chats: the Right Way to Engage Your Audience?

As content and social media marketers we are always looking for the right ways to engage our audiences. Recently, I explored the benefits of Twitter chats for event promotion and community building in an article I wrote for TSNN.com. Using this tactic in the right way can deepen your relationship with your audience while simultaneously… Read more »

January 26, 2016

Taking Your Brand Global, Part 1: International Marketing Strategy

When US-based companies promote their goods and services to prospects in the US, they have a wealth of familiar tools at their disposal. Most domestic marketers know when and how to use direct mail versus email, or Facebook advertising instead of a trade publication. But international marketing is far more challenging. There are no standard… Read more »

January 21, 2016

SEO for Everyone, Part 4: Especially for UX Designers and Content Strategists

In 2011 Google launched Panda and the way we optimize our sites for search engines was changed (for the better) forever! Panda is a filter that mimics human thought to rate site quality. The first step Google took in its creation was to have human evaluators manually rate thousands of sites. Then they incorporated machine… Read more »

January 5, 2016

The Marketing Crystal Ball—6 Predictions for 2016

Recently, I contacted marketing experts from around the conventions industry to share their predictions and best practices for marketing in the year to come. This group has more than a century of combined experience in the industry, working on dozens of conferences and events, large and small in all types of industries. Their answers included… Read more »

December 17, 2015

SEO for Everyone, Part 3: Especially for Developers

I’ve heard it said that Google has gotten so smart that all you need to do is have great content and SEO will take care of itself.  While that is partially true, developers will never be totally off the hook. There are so many ways a developer can enhance the user experience and now more… Read more »

December 7, 2015

SEO for Everyone, Part 2: Especially for Copywriters and Non-Technical CMS Users

Recently, we wrote an overview to SEO. This post is part 2 in the series that will take that to the next step for copywriters and non-technical CMS users. Remember from last time, SEO is for everybody. The content created by copywriters and how content is added to the site, can make all the difference… Read more »

November 24, 2015

SEO for Everyone, Part 1: Introduction and Overview

I think SEO has unfairly gotten a bad reputation. Often people’s reaction to SEO is that it’s boring and something that’s just for the technically inclined. Sometimes they think it’s relevant to big websites, but not really for small sites. SEO boring? Heck no! Not for you or your site? Think again. By optimizing for… Read more »

November 23, 2015

4 Red Flags that Mean It’s Time to Rebrand

Some brands are iconic, think Coca-Cola, and stand the test of time. Now think about Coca-Cola a moment longer and you’ll realize all of the ways the beverage company has changes and morphed over the decades. Iconic brands remain iconic because they refresh their brand adapt the consumer/user/member’s experience overtime. Now think, how long has… Read more »

November 5, 2015

To Rebrand or Refresh – What is the Difference?

Launching into a rebranding or refreshing of your company’s brand can be intimidating. After all, no matter which path you choose there will be a great deal of research, assessment and evaluation to undertake and inevitable buy-in that must be earned from senior staff. Sounds fun, right? Right! All kidding aside, rebranding and refreshing can… Read more »

October 19, 2015

The Case for Playing Up Digital in Your Marketing Strategy

Recently, I wrote an article for TSNN.com that covered digital marketing techniques trade show organizers are starting to use to advance their marketing strategies. The article scratched the surface of possibilities available in today’s digital landscape; detailing social media advertising and retargeting campaigns. Read The Next Frontier in Digital Marketing for Trade Shows. While the… Read more »

September 30, 2015

Are You Using Content Curation as Part of Your Content Marketing Strategy?

One of my 2015 content marketing hacks was to curate content. In fact, research shows curated content should make up 25% of your organization’s content marketing. So what is content curation and how do you do it? When you curate content, you gather relevant content from the third-party sources and share it with your audience…. Read more »

September 17, 2015

Trade Show Websites: Audiences and Outcomes

Here at FM we’ve designed and built our fair share of association and trade show websites over the years (we’ve been doing this for a long time). Personally, I love the show sites. Don’t get me wrong — I relish the challenges that big association sites bring; the sprawling archive of content, the multiple departments… Read more »

August 26, 2015

Executing Strategy is as Easy as 1-7-3

In a perfect world, we would develop a marketing strategy that applies sound tactics designed to achieve an organization’s goals and objectives, and then stick with that strategy until its successful conclusion. But then, that’s the same perfect world where the Cubs would win the World Series more than once a century. Or one in… Read more »