A Penny for Your Thoughts

We’ll Give You Ours for Free. Our blog houses our thoughts on an array of current industry issues. Plus, we’ve posted FM original resources for your reference. Please feel free to add your two cents.

August 18, 2015

Frost Miller’s Web Design Process: Great Things Happen When We Work Together

Spoiler Alert! There isn’t a perfect web design process. Every agency is different and every client is different and the process varies depending on the strengths, needs and budgets of the people involved. Here at Frost Miller we don’t take a rigid or template approach, but frequently try new things in an effort to evolve… Read more »

August 10, 2015

7 Keys to Video Marketing Success

Video is not just for big brands. Organizations large and small are using video on a regular basis to tell their stories and promote their products and services. And your customers love it–consuming more video than ever before thanks to mobile. Check out this infographic for creative tips you can use to incorporate video into… Read more »

July 10, 2015

3 Signs It’s Time to Cut Content

Sometimes when you know where everything is; you don’t realize others may not. Similar to piles of physical stuff, “organized chaos”, your website may become cluttered and provide a hardship to visitors navigating it. How do you know when your site has gone over the edge? Here’s how to evaluate the current status of your… Read more »

June 29, 2015

How to Purge Excess Website Content

The ideal website is easy for users to navigate intuitively through the content they need. And while many websites start out simple, it doesn’t take long for well-intentioned content to build up and become cumbersome, ultimately clogging up the well-planned, beautifully-designed navigation. While a lot of content can be evergreen, it’s important to make sure… Read more »

May 11, 2015

The Complex World of Developing Prospect Lists

One topic that consistently generates angst among trade show organizers is list development. Everyone knows the importance of developing and maintaining strong prospect lists, but few admit to having mastered it, and the majority struggle to develop good, cost-effective lists. The Problem(s) The biggest challenge with maintaining a prospect list is how quickly they become… Read more »

March 20, 2015

Why You Can’t DIY Your Facebook Ad Campaign

Sure, Facebook makes it look simple. Click here, they say. Set up your ad in seconds , they say. True, you can easily set up a campaign yourself and you’ll likely increase likes to your page, but are they genuine leads? If you’re looking for real results that build your business, this is an area… Read more »

March 12, 2015

Your Website Needs a Video. 3 Questions to Ask Before Your Start

Recent data should convince you that your company needs video on its website. Pages containing video get three to five times more visitors than pages without video. Regardless of the type of video you choose to produce, videos are becoming an integral part of a brand’s marketing strategy. But before you take the leap, start… Read more »

February 19, 2015

Think Content Marketing Can’t Help Membership Renewal? Think Again.

According to MGI’s 2014 Membership Marketing Bench Report, after two years of citing budget cuts and economic hardship as the number one reason for not renewing, association executives now believe that it is the member’s lack of engagement with the organization that is the number one reason for not renewing. Wow! It’s no longer about… Read more »

February 10, 2015

“Oh fun! You make things look pretty!”

I went to a Caps game the other night with a big group of friends. Some people I was just meeting that night. As I was speaking with one guy, the conversation led to our careers. I told him I was a web designer and his reply was “Oh fun! You make things look pretty!”… Read more »

February 4, 2015

#AdBowl Recap: The Trends Your Brand Should Steal

This year, the battle of the brands continued as we waited patiently for the first play to be over so that the real competition could begin. And what did we find out? Brands were on a mission to seriously bum out super bowl watchers. Lost puppies, dead children, cyber bullying and domestic abuse. Yep, these… Read more »

January 21, 2015

Digital Marketing Strategies – Pushing and Pulling Together

We all learned in our marketing classes about push and pull strategies – push strategies take the product directly to the customer and pull strategies motivate the customer to seek out your brand. For a very long time, we used different tactics to achieve those strategies. By their nature, digital tactics allow us to combine both… Read more »

January 2, 2015

Strategize Your Approach to Exhibiting

You’ve designed your booth, printed flyers, and coordinated your exhibit staff booth attire and arrived on-site. With all your advance planning don’t neglect the most important piece, your in-booth exhibiting strategy. Your approach will vary depending on the size of your booth and the number of booth staffers you have on hand. But, regardless, take… Read more »

December 16, 2014

9 Content Marketing Hacks to Help You Thrive in 2015

The idea of content marketing can be daunting. Being responsible for creating high quality content that actively engages your customers and prospects can sometimes seem overwhelming. But there’s hope! Here are nine content marketing hacks to ease the burden and help you excel.

December 2, 2014

Is Your Trade Show Marketing on The Right Timeline?

While no two trade shows are the same, their promotional calendars can be. Using a combination of experience, common sense, and knowledge of the decision-making process, you can establish a reliable promotional calendar for your trade show or conference. We’ve assembled a trade show timeline to guide your marketing efforts and help you achieve the… Read more »

November 25, 2014

Why Should I Hire a Marketing Agency?

I’ve worked at PR agencies, been part of in-house teams and worked with an ad agency as an in-house corporate marketing professional and have now recently joined the FM team. Having participated in these different marketing configurations, I can confidently say that outsourcing some or all marketing services and initiatives can be one of the… Read more »

November 14, 2014

Planning Your Booth: A Checklist

You’ve picked the trade show, expo, convention or fair and you are polishing your sales pitch. You’re looking at hotels and flights, carefully planning your strategies to get the most traffic to your booth, juggling designs and graphics and praying desperately that when you get to the event you have everything you need. Gearing up… Read more »

October 27, 2014

Winning in 2015

It’s hard to believe it’s already time to plan for 2015. While you’re thinking about what worked last year and the things you would change in the next, consider this checklist. These strategies are meant to inspire your marketing to be more relevant, engaging and personal than ever before. If you’re looking for new ways… Read more »

October 14, 2014

Should You Give Away or Sell Your Event’s Content?

Often a topic of debate among meeting professionals—what can we do with our content? Sell it? Or give it away for free? The case can be made for both sides and the answer largely depends on your organization’s individual goals and capabilities. Is your target audience seeking the content outside of the event? Are they… Read more »

October 3, 2014

Before, During & After: Is Your Event Website Meeting Objectives?

Let’s face it, working on an annual conference can feel a bit like pushing Sisyhus’ proverbial rock up the hill, only to watch it roll all the way back down. Every year we get to the mountain top that is the event, and as soon as the convention hall is cleared and the hotel rooms… Read more »

September 4, 2014

It Pays to be First: Marketing Lessons from the Ice Bucket Challenge

I was nominated. I dumped icy water on my head. And I’m not alone. Millions did it. Heck, even my 3-year-old son has seen so many challenges that he started pouring buckets of water on his head in the bathtub while announcing that he was “here today to complete the Ice Bucket Challenge”. In a… Read more »