A Penny for Your Thoughts

We’ll Give You Ours for Free. Our blog houses our thoughts on an array of current industry issues. Plus, we’ve posted FM original resources for your reference. Please feel free to add your two cents.

March 19, 2013

3 Social Media Marketing Myths Busted

Social media is a fad. While a particular social media network, think MySpace, might enjoy wild success and then die down in popularity; the concept of interacting with people online is a permanent fixture of our global culture. Need another reason to market your organization on social media? Here are two from digitalbuzz. One, 56%… Read more »

February 11, 2013

5 Reasons Your Press Release Isn’t Getting Picked Up

Think your press release should be getting more attention than it is? Here are 5 reasons why you aren’t seeing the response you expect and what do to about it. Your media list is too big. If you reach a large audience, you’re bound to get someone’s attention, right? Wrong. If you’re blanketing the journalism… Read more »

January 30, 2013

Kick Starting Segmentation

You’ve read about it. You’ve heard about it. You’ve witnessed the success your colleagues have had with adding audience segmentation to their marketing strategies. You are also aware of the benefits audience segmentation provides such as increased response rates, decreased marketing expenses and higher conversion rates to name just a few! Now more than ever,… Read more »

January 4, 2013

Responsive Websites—What They Are and Why You Need One

This blog is a fully responsive website. (As is our recently redesigned frostmiller.com) Before I give you a bit of background on the evolution of the web towards responsive design—and why it is the future of the web—the easiest way to understand what it means for a site to be responsive is to see it… Read more »

December 19, 2012

The Top Opportunity, Challenge and Surprise for Association Exhibition Planners in 2013

Attendees were encouraged to “soak it all in” at IAEE’s Expo! Expo! in sunny Orlando, FL.  and I did just that.  I basked in the knowledge and ideas shared by my fellow colleagues and thought leaders on a variety of topics.  As I reflect on my experience, there were a few ideas and concepts that… Read more »

December 17, 2012

Know the Direct Mail Changes Coming in January to Avoid a Penalty

It probably comes as no surprise that the USPS will be raising is rates in the New Year. There are other changes, however, that you may not be aware of and that could have a greater impact on your direct mail marketing. Beginning January 5th, several new requirements for folded self-mailers (FSM) will go into… Read more »

November 30, 2012

Your Press Release is Not About You!

The press release. It’s been the workhorse of the PR campaign since PR began, but the traditional way of writing it isn’t as effective as it used to be. Many organizations lead with something like… “Today, XYZ Company announced that it has a new product,” because you’re reporting the organization’s news. But when was the… Read more »

November 20, 2012

Tips for Creating a Conference Non-Attendee Survey

In just a couple of weeks, I’ll be presenting two sessions at IAEE’s Expo! Expo! The first session incorporates an overview of a marketing research tool that unfortunately is underutilized by many show organizers. While conducting a post-conference attendee survey is a typical and necessary practice, seeking out feedback from non-attendees is not as common,… Read more »

November 15, 2012

A long, successful and notable career

Our friend and client, Steve Seawright, President of Seawright Homes, will be retiring at the end of this year. In the coming weeks, we will help him wind down his marketing efforts and sell his last two homes at Harvest Hill at the Orchard at New Market—his third single-family community built in New Market, MD.

October 19, 2012

Building Partnerships – 6 Lessons Learned from IMEX America 2012!

Last week at IMEX America, I facilitated two roundtables on “Building Partnerships in New Markets”.  The roundtables were part of the Association Focus Program during Smart Monday.  This was a full day of cutting-edge professional education offerings for all IMEX America attendees and suppliers. The discussions were fascinating. Each individual came to the table with… Read more »

September 18, 2012

Which CMS is Right for My New Website?: An overview of WordPress and Joomla

In a world teeming with new CMS (Content Management Systems) and with new ones getting added to the list with every passing day, it becomes a tough choice to choose the right one. Web marketers will often find themselves asking the following question. Which CMS is right for my business? There are a few things… Read more »

September 11, 2012

3 Ways to School Your Exhibitors

Education has numerous benefits. It is a solution for some of the world’s most complex issues such as poverty, crime and disease. One issue plaguing the tradeshow industry as a result of the troubled economy is exhibitor retention. Since the onset of the downturn, show organizers have been left with a choice. They could either… Read more »

September 7, 2012

3 Ways to Break Through the Budget Attendance Barrier for Your Conference

This December I’m looking forward to presenting two sessions at IAEE’s Expo! Expo! The first session focuses on a market research tool I feel too many show organizers omit. While deploying and analyzing a post-conference attendee survey is a typical practice, these surveys exclude an audience whose feedback could be even more valuable –individuals who… Read more »

September 7, 2012


Noun: 1. The quality of being loyal to someone or something. 2. A strong feeling of support or allegiance. At ASAE’s 2012 Annual Conference & Expo, our client presented a learning lab entitled “The Science of Loyalty” (Download their white paper here). I provided assistance with content development for the session, which discussed the neuroscience… Read more »

August 16, 2012

Get Creative with Your Data! Try an Infographic.

If the results of your annual salary survey aren’t getting the attention they used to, you’ve got a big anniversary to celebrate or a new product to explain, it may be time to try a new PR tactic. No doubt you’ve seen them; infographics are buzzing around the internet at lightning speed, but have you… Read more »

July 26, 2012

Pinterest is for Marketing Lovers

I love Pinterest. I have been actively using Pinterest for about eight months personally and professionally. I hate to admit this, but at first I didn’t really “get” the point of it. Original inner Pinterest thoughts: ? What do I do, just look at things? Answer: Yes. I don’t want to be anywhere near a… Read more »

July 10, 2012

Conference Boot Camp

Let’s face it, as much as conference and trade show organizers enjoy the rush and excitement that their jobs bring, the event itself can sometimes feel like a war zone. As the event opens, you cautiously take your first steps onto the onsite battleground and are approached by a disgruntled member complaining about the conference… Read more »

May 24, 2012

Global is the New International

From Associations Now’s May cover showcasing expansion opportunities for associations in the Middle East to ASAE’s Association International Conference boasting a 25% increase in attendance from prior year, I think it’s safe to say that if your association isn’t currently considering globalization, it may be time to start. A couple of weeks ago, I had… Read more »

May 17, 2012

Is Your Online Newsroom Working Hard Enough? 8 Things You Should Add Now

Your online newsroom should be the hardest working part of your PR team. It’s on the clock 24/7. Take it to the next level with these 8 ideas for creative content. Images/Headshots—A gallery of downloadable print-ready photos makes it easy for media outlets to grab the right photo to illustrate their articles quickly. Podcasts, Webcasts… Read more »

April 16, 2012

10 Conference Planning Lessons I Learned from the Middle East

I’ve never been one to shy away from a challenge, which probably earned me a reputation as the “Mikey” of the organization. “Let’s give that job to Barb, she can do it! “ When I was first promoted to oversee the Conference and Meeting Service Department, I couldn’t cut my teeth on planning just any… Read more »