A Penny for Your Thoughts

We’ll Give You Ours for Free. Our blog houses our thoughts on an array of current industry issues. Plus, we’ve posted FM original resources for your reference. Please feel free to add your two cents.

October 19, 2016

Q4 Marketing Reading List: 10 Articles to Read in 2016

This industry changes daily and we work hard to keep ahead of the trends. That means we do our fair share of reading articles from marketing and advertising leaders. Here are our picks for recommended reading this fall! These articles cover a range of topics related to marketing strategy and digital, social media and content… Read more »

October 10, 2016

Big Show, Big Success

We’re thrilled to have another successful MINExpo INTERNATIONAL® under our belts. The 2016 show, which took place at the Las Vegas Convention Center in September, featured more than 840,000 square feet of the mining industry’s latest equipment, technology and services, and hosted more than 44,000 attendees from 130 different countries. Since 2002, Frost Miller has… Read more »

May 4, 2016

Social Media Watch: Intel on Tactics We’re Exploring

Digital marketing is always changing and new tactics pop up daily. Part of our job at Frost Miller is to keep up on trends, understand what strategies work for marketers and learn how to execute effective campaigns. I’ve curated a few articles on social media tactics we’ve been working on during the first few months… Read more »

February 3, 2016

Twitter Chats: the Right Way to Engage Your Audience?

As content and social media marketers we are always looking for the right ways to engage our audiences. Recently, I explored the benefits of Twitter chats for event promotion and community building in an article I wrote for TSNN.com. Using this tactic in the right way can deepen your relationship with your audience while simultaneously… Read more »

March 20, 2015

Why You Can’t DIY Your Facebook Ad Campaign

Sure, Facebook makes it look simple. Click here, they say. Set up your ad in seconds , they say. True, you can easily set up a campaign yourself and you’ll likely increase likes to your page, but are they genuine leads? If you’re looking for real results that build your business, this is an area… Read more »

January 21, 2015

Digital Marketing Strategies – Pushing and Pulling Together

We all learned in our marketing classes about push and pull strategies – push strategies take the product directly to the customer and pull strategies motivate the customer to seek out your brand. For a very long time, we used different tactics to achieve those strategies. By their nature, digital tactics allow us to combine both… Read more »

September 4, 2014

It Pays to be First: Marketing Lessons from the Ice Bucket Challenge

I was nominated. I dumped icy water on my head. And I’m not alone. Millions did it. Heck, even my 3-year-old son has seen so many challenges that he started pouring buckets of water on his head in the bathtub while announcing that he was “here today to complete the Ice Bucket Challenge”. In a… Read more »

May 13, 2014

Associations, Instagram is Waiting…

So you’ve convinced your c-suite that Facebook and Twitter deserve a spot at the marketing table. You’ve strategized, analyzed and if you’re being perfectly honest with yourself, you think you’ve done a pretty fantastic job. And ya know what? We do too, we like what we’ve been seeing. In 2012 the number of followers nonprofits… Read more »

May 7, 2014

Associations: To Showcase or Not to Showcase?

It’s hard enough to keep up with all the budding social media trends without popular platforms constantly adding, changing and deleting key features (we’re looking at you Facebook). So when LinkedIn came out with its newest feature, Showcase Pages, it’s no surprise that people stopped to question if this is a trend that’s really a… Read more »

March 25, 2014

The Correct Way to Share a Link on Facebook to Gain the Most Reach

Getting your Facebook fans to actually see the content you post is getting more and more challenging. While, there is no quick fix at the moment, Facebook did provide a little guidance in January. But when it said that link shares would get more attention among your page followers than embedding links within your status,… Read more »

February 5, 2014

On Its 10th Birthday, Facebook Nailed It…PR-wise

In honor of its 10th birthday Facebook gave out a billion warm-fuzzies. If you watched your automated personalized Facebook video yesterday, you know what I am talking about. The company doesn’t always get the best press—with issues like privacy concerns and changes to its newsfeed or business pages that always draw ire. But, the idea… Read more »

December 23, 2013

Can a Facebook Ad Campaign Help Your Business-to-Business Brand?

If you’re in marketing, you’ve probably instituted a Google Adwords campaign for your organization’s products or services. You may have even run recruitment ads on LinkedIn. But what about a Facebook ad campaign? People spend their time online using social media more than anything else, so placing ads where your audience hangs out is critical…. Read more »

December 3, 2013

Hashtags on Facebook? Not So Much.

Recently, as I chuckled at my friend’s amusing hashtag on Facebook, I thought to myself, “I never click on these” and then I thought, “I wonder if they even have any marketing benefit on Facebook pages.” A quick Google search brought up several news articles explaining why hashtags and Facebook don’t really mesh. I even… Read more »

May 14, 2013

6 Ways to Use Vine to Market Your Event

Twitter Vine, the 6-second video mobile app, is a hot new social media trend picking up steam. In April, it became the top downloaded app. Users create brief videos and share them through Twitter or Facebook. So how does apply to associations and event managers?

March 19, 2013

3 Social Media Marketing Myths Busted

Social media is a fad. While a particular social media network, think MySpace, might enjoy wild success and then die down in popularity; the concept of interacting with people online is a permanent fixture of our global culture. Need another reason to market your organization on social media? Here are two from digitalbuzz. One, 56%… Read more »

July 26, 2012

Pinterest is for Marketing Lovers

I love Pinterest. I have been actively using Pinterest for about eight months personally and professionally. I hate to admit this, but at first I didn’t really “get” the point of it. Original inner Pinterest thoughts: ? What do I do, just look at things? Answer: Yes. I don’t want to be anywhere near a… Read more »

April 5, 2012

The Specific Skills Necessary for a Virtual Emcee

The virtual emcee is similar to a traditional emcee…but there are specific skills required to connect with an audience that cannot be seen, that is spread all across the globe, that is participating throughout many time zones, who may not speak the same language, and who has many demands on their attention. It is much… Read more »

February 7, 2012

Defining the Virtual Emcee

I always say that any event requires a combination of content + engagement. The content is what gets people in the door…and the engagement is what keeps them there and makes them want to come back for more. This is extremely important when the audience is participating virtually…which is why I created and defined the… Read more »