Agency has worked with Digestive Disease Week to develop marketing collateral since 2011

BETHESDA, MD—January 27, 2016—After a required creative review at the end of its marketing contract, Digestive Disease Week® (DDW) has rehired Frost Miller (FM) to develop promotional materials for the next three events, starting with DDW 2017.

“We are thrilled to continue our creative work with the Frost Miller team,” noted Alison Moser, DDW director of marketing. “Together we’ve developed a strong, strategic brand over the past few years and we are excited to see how our marketing grows over the next three events.”

Digestive Disease Week is the world’s largest gathering of physicians, researchers and academics in the fields of gastroenterology, hepatology, endoscopy and gastrointestinal surgery, attracting more than 14,000 GI professionals. It is sponsored by the American Association for the Study of Liver Diseases (AASLD), American Gastroenterological Association (AGA) Institute, American Society for Gastrointestinal Endoscopy (ASGE), and Society for Surgery of the Alimentary Tract (SSAT).

FM, an integrated marketing agency, will design print and digital advertisements, registration brochures, direct mail, on-site programs and other promotional materials. Previously, FM helped rebrand DDW to present a more cohesive image to its constituents and the industry at large.

Evan Mann, vice president of creative at Frost Miller, said, “Continuing our relationship with DDW is welcome news. The show is very dynamic and we’re happy to continue developing collateral pieces that speak to this audience. ”

The FM team is highly-experienced at creating successful exhibitor and attendee promotional campaigns using both digital and traditional tactics. It combines its strategic planning and design capabilities to create successful marketing campaigns for more than a dozen tradeshows, meetings, and conferences nationally and internationally each year.