FMG launches 2-year marketing campaign for mining industry megashow

BETHESDA, MD—January 23, 2014Frost Miller (FM) was selected for the fourth consecutive time by National Mining Association — organizer of MINExpo INTERNATIONAL® — to promote its 2016 quadrennial expo.

The trade show will be held in Las Vegas, September 26-28, 2016 and is the world’s largest and most comprehensive exposition for the mining industry. In 2012, the show set records with more than 52,000 people from 126 countries participating in educational opportunities and seeing the most advanced equipment, products, parts and services in the expo’s 860,000-square-foot exhibit halls.

FM will again create exhibitor and attendee promotional campaigns that include digital and print tactics, website development and social media marketing to constituents across the globe.

“This is the industry’s best place to find cutting-edge products and services. As it happens only every four years, it’s truly a can’t-miss event,” said David Irish, COO of FM. “We’re happy to work with NMA again on this project and spread the event’s information to all involved in the mining industry.”

This is the fourth time FM has handled the promotion for MINExpo INTERNATIONAL®, having participated in the 2004, 2008 and 2012 shows. With each event, the show has grown with both the number of exhibitors and attendees.

FM provides expertise in strategy, branding, digital marketing, social media and content marketing to associations, trade show organizers and exhibitors as well as general business-to-business clients. Visit to learn more.

About Frost Miller Group

Founded in 1992, Bethesda, MD-based integrated marketing communications agency Frost Miller Group provides strategy, branding, graphic design, copywriting, digital marketing and web development, social media, public relations, and media planning to its regional, national and international clients. Among its clients are National Mining Association’s MINExpo INTERNATIONAL®, Air Traffic Control Association, Digestive Disease Week, ISPE, National Venture Capital Association, Spring Manufacturers Institute and World ATM Congress. Frost Miller is listed on the Washington Business Journal’s List of the region’s Top Advertising Agencies. More information is available at or on Twitter @frostmiller.