We get a lot of questions about using video, which is not surprising given that more than 70 percent of consumer internet traffic is comprised of video. That means, we all watch a lot of video and therefore, to us, incorporating video into your marketing mix is a no-brainer. Video has a lot of benefits–namely, it offers an organization the ability to show its personality or explain how its product works very clearly.

But how much video should you produce? And what type? Does it have to be professionally produced? How much should I spend?

I asked some experts these questions in an article I wrote for TSNN.com. Greig Powers, COO at CNTV, outlined several different strategies for using video to promote your event. Read the full article, “Video is Key Tactic In Event Marketing“, to learn more about different approaches to incorporating video in your marketing plan.

Contact us to learn how we can support your video needs.

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