Last year Frost Miller led the design and development of a new website for the Power of Possibility Campaign. The campaign, created by BoardSource, along with several other leading nonprofits, focuses on encouraging nonprofit leaders to expand their impact through strategic partnership.

Throughout the site we encourage users to explore the various case studies, resources, and guidance. We provide visitors with both online and printable content aimed at starting and guiding boardroom conversations.

We took a somewhat unique approach to the homepage. Partnerships can be a scary topic so rather than putting a call to action directly in the hero area, we took a more conversational direction. We encourage visitors to scroll through the page, talking to them about what the project is about and why it matters before introducing the call to action. By taking this approach, we hope to engage the visitor in the campaign and remove some of the fear before they even dive in. And if someone is eager to dive, starting points are also accessible in the main navigation, which stays with you wherever you are on the site.

BoardSource needed a lot of flexibility when it came to the site content. We were happy to provide them with a WordPress back-end where every item on the site is easily editable and customizable.

The site was launched on February 10 and has received fantastic feedback. All of us at Frost Miller are thrilled to be a part of such a great project!

Related Posts: